LURES

BL DEPTH STRK TWITCHBAIT CAJUN PRL The GSM Fishing BL Depth Strike Twitchbait in Cajun Pearl combines precision engineering with realistic design to attract a wide range of freshwater and saltwater game fish. This 3/8 oz lure is crafted for anglers...

BERK SW GULP 3" SHRIMP GLO CHT The Berkley GSSHR3-GLC Gulp 3-inch Shrimp Soft Plastic Bait is designed to attract a wide variety of freshwater and saltwater gamefish. Crafted with Berkley's innovative Gulp! technology, this bait delivers a highly...

SK SEXY SPOON 4" 3/4oz GOLD/BLK The Strike King SK Sexy Spoon 4-Inch 3/4-Ounce in Gold and Black is a versatile fishing lure designed for anglers seeking to improve their catch rates. Crafted with precision, this spoon features a reflective gold finish...

BL DEPTH STRK TWITCHBAIT TR SHAD The GSM Fishing Depth Strike Twitchbait in the Table Rock Shad pattern is designed for anglers seeking to mimic natural baitfish movements. Crafted for effective trolling and casting, this 3/8 oz lure offers a versatile...

BERK SW GULP 3" SHRIMP MOLTING Enhance your fishing experience with the Berkley Gulp 3-Inch Shrimp Molting soft baits. Designed for aggressive anglers targeting a variety of freshwater and saltwater species, these durable and realistic soft plastics...

SK SEXY SPOON 4" 3/4oz SEXY SHAD The Strike King SK Sexy Spoon 4-Inch 3/4oz Sexy Shad is a versatile and highly effective fishing lure designed to attract a wide variety of freshwater and saltwater game fish. Crafted with precision, this spoon features a...

BL DEPTH STRK TWITCHBAIT PRO-BLUE The GSM Fishing Depth Strike Twitchbait in Pro-Blue is a highly effective 3/8 oz lure designed to attract predatory fish such as bass and walleye. Crafted with a focus on durability and realistic movement, this lure...

BERK SW GULP 3" SHRIMP NATURAL Enhance your fishing experience with the Berkley GSSHR3-NAT Gulp! 3-Inch Natural Shrimp Baits. Designed to mimic real shrimp, these bait units are highly effective for attracting a variety of freshwater and saltwater...

BL DEPTH STRK TWITCHBAIT SNACKY SHD The GSM Fishing Depth Strike Twitchbait model BLF-DC58-1004 offers anglers a versatile lure designed for effective fishing in various conditions. Crafted with precision, this 5/8 oz twitchbait mimics the natural...

BERK SW GULP 3" SHRMP NUKE CHICKEN The Berkley Berk Sw Gulp 3-Inch Shrimp Nuclear Chicken lures are designed to attract a variety of freshwater and saltwater species with their realistic appearance and irresistible scent. Crafted with Berkley's...

BL DEPTH STRK TWITCHBAIT NUMB SHAD The GSM Fishing Depth Strike Twitchbait Numb Shad is designed for anglers seeking a reliable and effective lure for freshwater and saltwater fishing. Crafted with precision, this 5/8 oz twitchbait mimics the natural...

SK TUNGSTN THDR CRCKT 3/8OZ BRUSIER The Strike King SK Tungsten Thunder Cricket 3/8 oz Brushed Finish Vibrating Swim Jig is designed to enhance your fishing experience with its innovative features and durable construction. Crafted from high-quality...

BL DEPTH STRK TWITCHBAIT CHROME WHT The GSM Fishing Depth Strike Twitchbait in Chrome White offers anglers an effective lure designed to mimic baitfish and trigger strikes in various fishing conditions. Its 5/8 oz weight provides optimal casting distance...

BERK SW GULP 3" SHRMP PRL WHT The Berkley GSSHR3-PW Gulp! 3-inch white shrimp soft bait offers a highly effective lure for freshwater and saltwater anglers. Designed to mimic real shrimp, this soft bait provides an authentic look and irresistible scent...

SK THUNDER CRICKET 1/2OZ WHITE The Strike King SK Thunder Cricket 1/2 oz White Jig is designed for anglers seeking reliable performance and versatility in freshwater fishing. Crafted with precision, this jig features a sleek white finish that mimics...

BERK SW GULP 3" SHRIMP PEARL WHT CH The Berkley Gulp 3-inch Shrimp Pearl White Chatterbait (GSSHR3-PWC) is designed for anglers seeking a highly effective, natural-looking bait that mimics real shrimp. Constructed with Berkley's innovative Gulp!...

BL DEPTH STRK TWITCHBAIT CAJUN PRL The GSM Fishing Depth Strike Twitchbait in Cajun Pearl is a versatile and reliable lure designed for saltwater and freshwater fishing enthusiasts. This 5/8 oz lure features a sleek profile that mimics the natural...

SK THUNDER CRICKET 1/2OZ BLUE CRAW The Strike King SK Thunder Cricket 1/2 oz Blue Craw is a versatile and effective jig designed for anglers seeking to enhance their freshwater fishing experience. Crafted with precision, this jig features a 1/2-ounce...

BERK SW GULP 3" SHRIMP PRL WHT/PINK The Berkley GSSHR3-PWP Gulp 3-Inch Shrimp Soft Baits are designed to attract a wide range of freshwater and saltwater species with their realistic appearance and enticing scent. Crafted from Berkley's proven Gulp!...

SK THUNDR CRICKET 1/2 FALCON LK CRW The Strike King SK Thundr Cricket 1/2 oz Falcon Lake Craw is designed for anglers seeking to enhance their freshwater fishing experience. Crafted with precision, this lure mimics the natural movements of crawfish,...

BL DEPTH STRK TWITCHBAIT TR SHAD The GSM Fishing Depth Strike Twitchbait is designed for versatile fishing applications, mimicking the natural movements of prey to attract predatory fish. This 5/8 oz lure is ideal for targeting species that respond to...

BERK SW GULP 3" SHRIMP ROOTBEER The Berkley GSSHR3-RBG 3-Inch Shrimp Root Beer Gold soft plastic bait is designed to attract a wide variety of freshwater and saltwater game fish. Crafted with precision, this bait features a realistic shrimp profile...

SK THUNDER CRICKET 1/2OZ BLACK/BLUE The Strike King SK Thunder Cricket 1/2 oz Black/Blue is a versatile and effective lure designed for freshwater and saltwater fishing enthusiasts. Crafted with precision, this lure features a compact profile that mimics...

BL DEPTH STRK TWITCHBAIT PRO-BLUE The GSM Fishing Depth Strike Twitchbait in Pro-Blue offers anglers an effective solution for targeting fish in deeper waters. Designed with precision, this 5/8 oz lure mimics natural baitfish movements, enticing...

BERK SW GULP 3" SHRIMP RBEER GLD CH The Berkley Gulp! 3-Inch Shrimp Soft Baits in Ruby Gold color offer an effective solution for anglers targeting a variety of freshwater and saltwater species. Crafted with Berkley's innovative Gulp! technology, these...

BERK TROUT BAIT CAPT AMER JAR The Berkley Berk Trout Bait Captain America Jar offers anglers a reliable, high-quality bait option designed specifically for trout fishing enthusiasts. With a convenient 1.8 oz jar, this bait is easy to store and...

BERK SW GULP 3" SHRIMP SUGAR&SPICE The Berkley GSSHR3-SSGL Gulp 3-inch Shrimp Sugar & Spice artificial baits are designed to attract a wide variety of saltwater and freshwater fish species. Crafted with high-quality, durable materials, these soft...

SK THUNDER CRICKET 1/2OZ BLUEGILL The Strike King SK Thunder Cricket 1/2 oz Bluegill Jig is designed for anglers seeking to mimic the natural movement of baitfish in freshwater and saltwater environments. This versatile jig combines durability with a...

BERK TROUT BAIT CHART JAR The Berkley Berk Trout Bait Chartreuse 1.8 oz is designed to attract trout with its vibrant color and effective formulation. This bait is ideal for anglers seeking to increase their catch rate in freshwater environments. Its...

BERK SW GULP 4" SHRMP NAT The Berkley Gulp! 4-Inch Shrimp in natural color is a versatile and highly effective bait designed to attract a variety of fish species. Crafted with Berkley's innovative biodegradable material, these soft baits mimic real...

SK THUNDER CRICKET 1/2OZ CHT/WHT The Strike King SK Thunder Cricket 1/2 oz Chatterbait in White and Chartreuse is designed to deliver exceptional performance for anglers seeking versatile and effective lures. Crafted with precision, this chatterbait...

BERK POWER FLO ORNG TROUT BAIT The Berkley Berk Power Flo Orange Trout Bait is designed to attract trout with its vibrant color and effective floating action. Ideal for anglers seeking a reliable bait that remains visible and enticing in the water, this...

SK THUNDER CRICKET 1/2OZ GRN PUMPKN The Strike King SK Thunder Cricket in 1/2 oz Green Pumpkin is a versatile and effective vibrating jig designed for anglers seeking increased success on the water. Crafted with precision, this lure features a compact...

BERK SW GULP 4" SWIM MULLET CHART The Berkley GSSM4-CH Gulp 4-Inch Swim Mullet Chart is designed to enhance your fishing experience with its realistic design and effective action. Crafted from high-quality materials, this soft bait mimics the natural...

BERK TROUT BAIT MMALOW JAR The Berkley Berk Trout Bait Marshmallow in a convenient 1.8 oz jar is designed to attract trout with its appealing scent and texture. Crafted by Berkley, a trusted name in fishing gear, this bait offers a reliable solution for...

SK THUNDER CRICKET 1/2OZ CHT/BLUE The Strike King SK Thunder Cricket 1/2 oz Chartreuse Blue Glimmer Jig is a versatile and effective lure designed for anglers seeking to improve their freshwater and saltwater fishing success. Crafted with precision, this...

BERK SW GULP 4" SWIM MULLET PINK The Berkley GSSM4-PK Gulp 4-Inch Swim Mullet in pink offers anglers an effective soft bait option designed to mimic real baitfish. Crafted with Berkley's innovative Gulp! technology, these soft plastics deliver...

SK THUNDER CRICKET 3/8OZ WHITE The Strike King SK Thunder Cricket 3/8 oz White is a high-performance chatterbait designed to attract a variety of freshwater and saltwater species. Crafted with precision, this lure features a compact profile that...

BERK TROUT BAIT PINK JAR The Berkley Berk Trout Bait Pink Jar (Part Number: BTBP2) offers an effective solution for anglers targeting trout. This 1.8 oz jar contains high-quality bait formulated to attract trout with its vibrant pink color and appealing...

BERK SW GULP 4" SWIM MULLET PRL WHT The Berkley GSSM4-PW Gulp 4-Inch Swim Mullet Lures are designed to attract a wide range of freshwater and saltwater fish species. Crafted with high-quality materials, these lures feature a realistic mullet profile and...