Hard & Soft Baits

4-1/8" Dipsy Diver - Chartreuse/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the...

4-1/8" Dipsy Diver - Fire/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to...

4-1/8" Dipsy Diver - Kelly Green/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the...

40' Jet Driver - Metallic Blue Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling...

Money Roll Flasher - 8-1/4 - Blue Kamikaze UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light...

Money Roll Flasher - 8-1/4 - Brandons SecretGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light...

Money Roll Flasher - 8-1/4 - Chrome LadderGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light...

Money Roll Flasher - 8-1/4 - Chrome ScaleGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light...

Money Roll Flasher - 8-1/4 - Citrus NuggetGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light...

Money Roll Flasher - 8-1/4 - Glow Blue CrushGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light...

Money Roll Flasher - 8-1/4 - Glow BiohazardGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light...

Money Roll Flasher - 8-1/4 - Rainbow CrushGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light...

Money Roll Flasher - 8-1/4 - Nuclear Carbon GlowGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more...

Money Roll Flasher - 8-1/4 - Razzle DazzleGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light...

Money Roll Flasher - 8-1/4 - Pearl Blue SkeletonGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more...

Money Roll Flasher - 8-1/4 - 2 Face UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy,...

Money Roll Flasher - 11 - Blue Kamikaze UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light...

Money Roll Flasher - 11 - Brandons SecretGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light...

Money Roll Flasher - 11 - Chrome LadderGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy,...

Money Roll Flasher - 11 - Chrome ScaleGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy,...

Money Roll Flasher - 11 - Citrus NuggetGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy,...

Money Roll Flasher - 11 - Glow Blue CrushGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light...

Money Roll Flasher - 11 - Glow BiohazardGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light...

Money Roll Flasher - 11 - Rainbow CrushGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy,...

Money Roll Flasher - 11 - Nuclear Carbon GlowGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light...

Money Roll Flasher - 11 - Razzle DazzleGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy,...

Money Roll Flasher - 11 - Pearl Blue SkeletonGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light...

Money Roll Flasher - 11 - 2 Face UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy,...

Gulp! 6" Grub - ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Ideal on jigs or as a trailer Favorite for all saltwater species...

Gulp! 6" Grub - Nuclear ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Ideal on jigs or as a trailer Favorite for all saltwater...

Gulp! 6" Grub - Pink ShineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Ideal on jigs or as a trailer Favorite for all saltwater species...

Gulp! 6" Grub - New PennyThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Ideal on jigs or as a trailer Favorite for all saltwater species...

Gulp! 6" Grub - White GlowThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Ideal on jigs or as a trailer Favorite for all saltwater species...

Gulp! Alive! Saltwater Shrimp - 4" - Pearl WhiteGulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness...

Gulp! 6" Grub - Grub WhiteThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Ideal on jigs or as a trailer Favorite for all saltwater species...

Gulp! 6" Grub - Salmon RedThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Ideal on jigs or as a trailer Favorite for all saltwater species...

Gulp! Saltwater Nemesis - 6-1/2" - Nuclear ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Water-based scent dispersion Minnow body...

Gulp! 6" Grub - MackerelThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Ideal on jigs or as a trailer Favorite for all saltwater species when...

Gulp! 6" Grub - Orange Belly ShrimpThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Ideal on jigs or as a trailer Favorite for all saltwater...

Gulp! 6" Grub - Orange TigerThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Ideal on jigs or as a trailer Favorite for all saltwater species...