LURES

13 CLIFFBANGER CRKBT 15' OLD GUAC The 13 Fishing CliffBanger Crankbait in the Old Guacamole color offers anglers a reliable and effective tool for targeting a variety of freshwater species. Its 15-foot diving depth makes it ideal for reaching mid-water...

13 CLIFFBANGER CRKBT 8' MUDBUG The 13 Fishing CliffBanger Crankbait 8' Mudbug (Model CB8-13) is designed for anglers seeking reliable performance and versatility in freshwater and saltwater environments. Crafted with precision, this crankbait offers...

CREM SCOUND 6" 20BG-PUR The Creme Lures CREM Scoundrel 6-inch soft plastic bait is designed for anglers seeking to attract a variety of freshwater and saltwater species. This versatile bait features a dynamic purple color that enhances visibility and...

CREM SCOUND 6" 1 RIG BLK/CHT The Creme Lures Crem Scound 6-inch is a versatile fishing lure designed to attract a variety of freshwater and saltwater species. Featuring a sleek black and chartreuse color scheme, it offers high visibility and enticing...

CREM SCOUND 6" 20BG-BLK/CHT TAIL The Creme Lures CREM SCOUND 6-inch soft plastic bait is designed to attract a wide variety of freshwater and saltwater game fish. Crafted with a realistic profile, this lure features a durable construction suited for...

CREM SCOUND 6" 1 RIG-BLK/RED TAIL The Creme Lures Creem Scoundrel 6-inch Black and Red Tails is a versatile and reliable bait designed for serious anglers. Crafted with precision, this lure features a realistic profile and durable construction, making it...

CREM SCOUND 6" 20BG-BLK/RED TAIL The Creme Lures CREM Scoundrel 6-inch fishing lure is designed for anglers seeking a reliable and effective bait for various freshwater and saltwater fishing applications. Crafted with precision, this lure features a...

PB MAXSCENT FLAT WORM GOBY 3.6IN The Berkley PowerBait MaxScent Flat Worm Goby 3.6 inches is designed for serious anglers seeking to enhance their fishing success. Crafted with Berkley's innovative MaxScent formula, this soft plastic bait releases a...

PB MXSCNT FLAT WRM GRN PUMPKIN 3.6" The Berkley PowerBait MaxScent Flat Worm in Green Pumpkin is a versatile soft plastic lure designed for freshwater anglers targeting bass and other predatory fish. This 3.6-inch worm features a flat profile that...

PB MXSCENT FLAT WORM GRN PUMP 3.6" The Berkley PowerBait MaxScent Flat Worm in Green Pumpkin offers anglers a highly effective soft plastic bait designed for freshwater fishing. Measuring approximately 3.6 inches, this bait is ideal for targeting bass...

PB MXSCENT FLAT WORM WHT PEARL 3.6" The Berkley PowerBait MaxScent Flat Worm in White Pearl measures 3.6 inches, making it an ideal choice for anglers targeting bass and other freshwater species. Crafted with Berkley's exclusive MaxScent formula, this...

PB MXSCNT PWR CHNK BLK BL FLK 3.25" The Berkley PowerBait MaxScent Power Chunk in Black Blue Fleck is a versatile and highly effective soft plastic bait designed for serious anglers. Measuring approximately 3.25 inches, this bait offers a compact yet...

PB MXSCENT PWR CHUNK GRN PUMP 3.25" The Berkley PowerBait MaxScent Power Chunk in Green Pumpkin is designed to attract bass with its highly scented, durable formula. This 3.25-inch soft bait is perfect for anglers seeking an effective, versatile chunk...

PB MXSCNT PWR CHUNK SAPPH BL 3.25" The Berkley PowerBait MaxScent Power Chunk in Sapphire Blue is a highly effective bait designed for serious anglers seeking maximum scent and attraction. Crafted with Berkley's innovative MaxScent technology, this 3...

PB MXSCENT CHIG CRAW BAMA CRAW 4" The Berkley PowerBait MaxScent Chigger Craw Alabama Craw 4-inch is a highly effective soft plastic bait designed for anglers targeting bass and other freshwater gamefish. Engineered with Berkley's innovative MaxScent...

PB MXSCNT CHIG CRAW BLK BL FLECK 4" The Berkley PowerBait MaxScent Chigger Craw in Black Blue Fleck is a versatile soft plastic bait designed for freshwater anglers seeking to improve their catch rates. Crafted with Berkley's exclusive MaxScent...

PB MXSCNT CHIG CRAW BLK RED FLCK 4" The Berkley PowerBait Maxscent Chigger Craw in black with red fleck is designed for anglers seeking a highly effective soft plastic bait for bass and other freshwater species. Crafted with Berkley's proprietary...

PB MXSCENT CHIG CRAW GRN PUMPKIN 4" The Berkley PowerBait MaxScent Chigger Craw Green Pumpkin 4" is a high-performance soft plastic lure designed to attract bass with its realistic appearance and scent. Crafted with Berkley's innovative MaxScent...

PB MXSCNT CHIG CRW PUMP GRN FLCK 4" The Berkley PowerBait Maxscent Chigger Craw in Pumpkin Green Fleck measures approximately 4 inches, making it an ideal choice for targeting a variety of freshwater species. Designed with a realistic crawfish profile,...

PB MAXSCENT FLAT WORM GOBY 4.25IN The Berkley PowerBait MaxScent Flat Worm Goby is a highly effective soft plastic bait designed to attract a wide range of freshwater and saltwater species. Measuring 4.25 inches, this lure features a realistic goby...

PB MXSCENT FLAT WORM GRN PUMP 4.25" The Berkley PowerBait MaxScent Flat Worm in Green Pumpkin is a versatile soft plastic bait designed for freshwater fishing enthusiasts. Measuring 4.25 inches, this lure is ideal for targeting a variety of bass species...

PB MXSCENT FLAT WORM MANG MGC 4.25" The Berkley PowerBait MaxScent Flat Worm in Mango Magic is a highly effective soft plastic bait designed for freshwater fishing enthusiasts. Crafted to mimic natural prey, this 4.25-inch worm features a flat profile...

PB MXSCENT FLAT WORM NAT SHAD 4.25" The Berkley PowerBait MaxScent Flat Worm in Natural Shad is designed to attract bass and other freshwater species with its realistic profile and enticing scent. Measuring approximately 4.25 inches, this soft plastic...

PB MXSCENT FLAT WORM WH PEARL 4.25" The Berkley PowerBait MaxScent Flat Worm in White Pearl measures 4.25 inches, offering an effective solution for anglers targeting bass and other freshwater species. Designed with a flat profile, this soft plastic bait...

FLICKER SHAD 5CM 3/16OZ HD YL PERCH The Berkley Flicker Shad 5cm 3/16oz Heavy Duty Yellow Perch is a versatile fishing lure designed for freshwater and saltwater anglers targeting predatory fish. Crafted to mimic the natural movement of baitfish, this...

FLICKER SHAD 7CM 5/16OZ HD YL PERCH The Berkley Flicker Shad 7cm 5/16oz Heavy Duty Yellow Perch is designed for anglers seeking a reliable and effective fishing lure. Crafted with a vibrant yellow perch color, this lure mimics the natural baitfish that...

PB MXSCENT FLAT WORM GOBYASHI 3.6IN The Berkley PowerBait MaxScent Flat Worm Gobyashi 3.6in is engineered to deliver exceptional scent and flavor, attracting a wide range of game fish. Crafted with Berkley's proprietary MaxScent technology, this soft...

PB MXSCENT FLAT WORM GOBYASHI 4.25" The Berkley PowerBait MaxScent Flat Worm Gobyashi is a highly effective soft bait designed to attract a wide variety of fish species. Measuring 4.25 inches, this lure features a realistic gobyashi design that mimics...

PB MXSCNT FLATWRM CINN PURPLE 4.25" The Berkley PowerBait MaxScent Flat Worm in Cinnamon Purple measures approximately 4.25 inches, making it an ideal choice for anglers seeking to increase their catch rate. Crafted with Berkley's innovative MaxScent...

PB MAXSCENT FLAT WORM SMELT 4.25IN The Berkley PowerBait MaxScent Flat Worm Smelt is a highly effective soft plastic bait designed for freshwater and saltwater anglers seeking to improve their catch rates. Measuring 4.25 inches in length, this bait is...

PB GILLY HD PUMPKINSEED 110MM The Berkley PowerBait Gilly HD Pumpkinseed is a versatile soft plastic lure designed for freshwater fishing enthusiasts. Crafted with the renowned PowerBait formula, this 4.3-inch lure delivers exceptional scent and flavor,...

STUNNA STEALTH SHAD 112MM 6'-10' The Berkley Stunna Stealth Shad 112mm (4.4 inch) is a high-performance soft bait designed to attract a wide range of game fish. Crafted with precision, this lure features a sleek profile that mimics the natural movement...

PB POWERSTINGER GRN/WH 31/2" 7PK The Berkley PowerBait PowerStinger is a versatile soft plastic swimbait designed for anglers seeking to improve their catch rates. With its lifelike action and vibrant color combination of green pumpkin and pearl white,...

PB POWERSTINGER SGT FLASH 31/2" 7PK The Berkley PowerBait PowerStinger Sight Flash 3.5-inch, 7-pack is designed for anglers seeking exceptional visibility and bait presentation on the water. Featuring a vibrant flash finish, these soft plastic lures...

PB PWRSTNGER WTRM CPPR/ORG 3.5" 7PK The Berkley PowerBait PowerStinger Watermelon Copper/Orange 3.5 inch lures are designed for anglers seeking high-performance fishing gear. Crafted with precision, these lures feature a vibrant color combination that...

PB POWERSTINGER SUN GILL 31/2IN 7PK The Berkley PowerBait PowerStinger Sun Gill soft bait is designed to attract bass and other freshwater species with its lifelike profile and vibrant coloration. Measuring approximately 3.5 inches in length, these soft...

PB POWERSTINGER ELEC SHAD 31/2" 7PK The Berkley PowerBait PowerStinger Electric Shad is a versatile soft bait designed for anglers seeking to improve their catch rates. Measuring approximately 3.5 inches in length, this bait features a realistic shad...

PB PWRSTINGER HD GIZZD SHAD 3.5" 7P The Berkley PowerBait PowerStinger HD Gizzard Shad 3.5-inch soft baits are designed for anglers seeking to enhance their fishing success with highly realistic and durable lures. These soft plastics feature a detailed...

CREM SCOUND 6" 20BG-GRAPE/PINKTAIL The Creme Lures CREM Scoundrel 6-inch soft plastic bait is designed for anglers seeking effective attractants for a variety of freshwater and saltwater fishing scenarios. This bait features a vibrant grape color...

CREM SCOUND 6" 1 RIG-PUR/WHT DOTS The Creme Lures Crem Scound 6-inch Pur/Wht Dots is a versatile and reliable fishing lure designed for professional and recreational anglers. Crafted with precision, this lure features a 6-inch length that mimics natural...