LURES

Money Roll Flasher - 11 - Chrome ScaleGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy,...

Money Roll Flasher - 11 - Citrus NuggetGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy,...

Money Roll Flasher - 11 - Glow Blue CrushGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light...

Money Roll Flasher - 11 - Glow BiohazardGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light...

Money Roll Flasher - 11 - Rainbow CrushGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy,...

Money Roll Flasher - 11 - Nuclear Carbon GlowGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light...

Money Roll Flasher - 11 - Razzle DazzleGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy,...

Money Roll Flasher - 11 - Pearl Blue SkeletonGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light...

Money Roll Flasher - 11 - 2 Face UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy,...

Gulp! 6" Grub - ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Ideal on jigs or as a trailer Favorite for all saltwater species...

Gulp! 6" Grub - Nuclear ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Ideal on jigs or as a trailer Favorite for all saltwater...

Gulp! 6" Grub - Pink ShineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Ideal on jigs or as a trailer Favorite for all saltwater species...

Gulp! 6" Grub - New PennyThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Ideal on jigs or as a trailer Favorite for all saltwater species...

Gulp! 6" Grub - White GlowThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Ideal on jigs or as a trailer Favorite for all saltwater species...

Gulp! Alive! Saltwater Shrimp - 4" - Pearl WhiteGulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness...

Gulp! 6" Grub - Grub WhiteThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Ideal on jigs or as a trailer Favorite for all saltwater species...

Gulp! 6" Grub - Salmon RedThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Ideal on jigs or as a trailer Favorite for all saltwater species...

Gulp! Saltwater Nemesis - 6-1/2" - Nuclear ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Water-based scent dispersion Minnow body...

Gulp! 6" Grub - MackerelThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Ideal on jigs or as a trailer Favorite for all saltwater species when...

Gulp! 6" Grub - Orange Belly ShrimpThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Ideal on jigs or as a trailer Favorite for all saltwater...

Gulp! 6" Grub - Orange TigerThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Ideal on jigs or as a trailer Favorite for all saltwater species...

Gulp! 6" Grub - Red Belly ShrimpThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Ideal on jigs or as a trailer Favorite for all saltwater...

Gulp! 6" Grub - SardineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Ideal on jigs or as a trailer Favorite for all saltwater species when...

Gulp! 6" Grub - Fire TigerThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Ideal on jigs or as a trailer Favorite for all saltwater species...

Gulp! 6" Grub - Cajun ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Ideal on jigs or as a trailer Favorite for all saltwater species...

Gulp! 6" Grub - Blue FuzeThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Ideal on jigs or as a trailer Favorite for all saltwater species...

Gulp! Saltwater Swimming Mullet 6 - GlowThe extreme scent dispersion of Gulp! expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body...

Gulp! Saltwater Swimming Mullet 6 - Pearl WhiteThe extreme scent dispersion of Gulp! expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic...

Gulp! Mantis Shrimp - New Penny/ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: High action appendages attract more fish Rig and...

Gulp! Ghost Shrimp - Chartreuse Belly ShrimpThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Lifelike detail imitates natural prey Replacement...

Gulp! Nemesis 6-1/2" (17cm) - Pearl WhiteThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Water based scent dispersion Minnow body with...

Stunna Black Gold 112M 1/2oz Jerk BaitBorn from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley Stunna delivers on action, casting distance, sink rate, and precision. When it matter most, the Stunna...

Stunna Blaze 112M 1/2oz Jerk BaitBorn from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley Stunna delivers on action, casting distance, sink rate, and precision. When it matter most, the Stunna places...

Stunna Bronzeback 112M 1/2oz Jerk BaitBorn from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley Stunna delivers on action, casting distance, sink rate, and precision. When it matter most, the Stunna...

Stunna Hankie Pankie 112M 1/2oz Jerk BaitBorn from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley Stunna delivers on action, casting distance, sink rate, and precision. When it matter most, the Stunna...

Stunna MF Tennessee Shad 112M 1/2oz Jerk BaitBorn from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley Stunna delivers on action, casting distance, sink rate, and precision. When it matter most, the...

Stunna Northern Lights 112M 1/2oz Jerk BaitBorn from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley Stunna delivers on action, casting distance, sink rate, and precision. When it matter most, the Stunna...

Stunna Perch 112M 1/2oz Jerk BaitBorn from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley Stunna delivers on action, casting distance, sink rate, and precision. When it matter most, the Stunna places...

Stunna Phenom 112M 1/2oz Jerk BaitBorn from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley Stunna delivers on action, casting distance, sink rate, and precision. When it matter most, the Stunna places...

Stunna Shad Fillet 112M 1/2oz Jerk BaitBorn from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley Stunna delivers on action, casting distance, sink rate, and precision. When it matter most, the Stunna...