LURES

Gulp! Saltwater PaddleShad - 4 - Black SilverThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Paddletail Profile: Engineered with an authentic...

Gulp! Saltwater Paddleshad - 4 - Morning Glory/ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Paddletail Profile: Engineered with...

Gulp! Saltwater Paddleshad - 4" - New PennyThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Lifelike baitfish profile with an optimized nose...

Gulp! Saltwater Paddleshad - 4 - Pearl White/PinkThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Realistic Paddletail Profile: Engineered with an...

Gulp! Saltwater Paddleshad - 4" - Root Beer Gold/ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Lifelike baitfish profile with an...

Gulp! Saltwater Paddleshad - 4" - MulletThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Lifelike baitfish profile with an optimized nose for...

Choppo Saltwater - 105mm - Black ChromeWhether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open water for serious...

Choppo Saltwater - 105mm - Blue BulletWhether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open water for serious...

Choppo Saltwater - 105mm - BoneWhether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open water for serious waking...

Choppo Saltwater - 105mm - HD PilchardWhether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open water for serious...

Choppo Saltwater - 105mm - HD PinfishWhether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open water for serious...

Choppo Saltwater - 105mm - Mangrove MinnowWhether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open water for serious...

J-Walker 100 Saltwater - HD PilchardWhether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley J-Walkers feature a sleek tail-weighted design that has been refined through...

J-Walker 100 Saltwater - HD PinfishWhether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley J-Walkers feature a sleek tail-weighted design that has been refined through...

J-Walker 100 Saltwater - MulletWhether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley J-Walkers feature a sleek tail-weighted design that has been refined through...

Gulp! Minnow - 4" - Chartreuse ShadThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other...

Gulp! Saltwater Shrimp - 4" - New PennyThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Looks, feels, and smells like live shrimp! Rig and...

Gulp! Minnow - 4" - FiretigerThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other...

Gulp! Saltwater Shrimp - 4" - Nuclear ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Looks, feels, and smells like live shrimp! Rig...

Gulp! Saltwater Baitfish - 3" - SmeltThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Each bait has a natural presentation in action, scent,...

Choppo Saltwater - 105mm - Red HeadWhether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open water for serious waking...

Gulp! Saltwater Nemesis - 6-1/2" - Pink ShineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Water-based scent dispersion Minnow body with...

Gulp! Saltwater Shrimp - 4" - Fool's GoldThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Looks, feels, and smells like live shrimp! Rig and...

Gulp! Saltwater Shrimp - 4" - Glow/ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Looks, feels, and smells like live shrimp! Rig...

Gulp! Saltwater Shrimp - 4" - Natural ShrimpThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Looks, feels, and smells like live shrimp! Rig...

Gulp! Saltwater Shrimp - 4" - Purple ChromeThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Looks, feels, and smells like live shrimp! Rig and...

Gulp! Saltwater Shrimp - 4" - Pearl WhiteThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Looks, feels, and smells like live shrimp! Rig and...

Gulp! Saltwater Shrimp - 4" - Sugar Spice GlowThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Looks, feels, and smells like live shrimp! Rig...

Gulp! Alive! Saltwater Shrimp - 4" - Natural Shrimp - Half Pint ContainerGulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to...

Fusion19 Weight Swimbait Hook - Smoke Satin - 5/0Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The weighted swimbait hook keeps all your swimbaits secure and running straight. Each hook features a weight and a center pin...

Fusion19 Weight Swimbait Hook - Smoke Satin - 4/0Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The weighted swimbait hook keeps all your swimbaits secure and running straight. Each hook features a weight and a center pin...

Fusion19 Weight Swimbait Hook - Smoke Satin - 6/0Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The weighted swimbait hook keeps all your swimbaits secure and running straight. Each hook features a weight and a center pin...

Fusion19 Drop Shot HookBerkley Fusion19 hooks are for everyone, from the novice to the avid angler. Drop Shot hooks were designed for suspended dropshot presentations and can also be used for other applications. The front of every package provides...

Gulp! Saltwater Jerk Shad - 5" - Green ChromeThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Erratic darting motion imitates struggling...

Gulp! Saltwater Jerk Shad - 5" - Purple ChromeThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Erratic darting motion imitates struggling...

Gulp! Saltwater Jerk Shad - 6" - Pepper NeonThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Erratic darting motion imitates struggling...

Gulp! Saltwater Jerk Shad - 6" - ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Erratic darting motion imitates struggling...

Gulp! Saltwater Jerk Shad - 6" - ChromeThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Erratic darting motion imitates struggling...

Gulp! Saltwater Jerk Shad - 6" - Fool's GoldThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Erratic darting motion imitates struggling...

Gulp! Saltwater Jerk Shad - 6" - FiretigerThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features: Erratic darting motion imitates struggling...