Hard & Soft Baits

PowerBait Paddlin PowerStinger - 4.25 - Swamp BSWPBSPDPS4.25-SWAMPFeaturing patent-pending Honey Comb technology, the PowerBait Paddlin PowerStinger showcases durability in a boot-tail style swimbait without sacrificing action. Designed with both profile...

Gulp! Saltwater Swimming Mullet - 6 - Pearl White/ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a...

Gulp! Saltwater Swimming Mullet - 5 - Pearl White/ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a...

Gulp! Saltwater Swimming Mullet - 5 - Pearl White/PinkThe extreme scent dispersion of Gulp! expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a...

Sarda 22 - Purple MackerelBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda doesnt fear the meanest predators in the sea. Sarda can be trolled up to 14 knots, allowing it to cover more...

X-Rap Magnum 20 SardineThe massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depththe XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide...

Sarda 22 - Pink DoradoBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda doesnt fear the meanest predators in the sea. Sarda can be trolled up to 14 knots, allowing it to cover more water...

X-Rap Magnum 20 BunkerThe massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depththe XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide...

Sarda 22 - Gold Fluorescent RedBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda doesnt fear the meanest predators in the sea. Sarda can be trolled up to 14 knots, allowing it to cover...

Sarda 22 - Fire TigerBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda doesnt fear the meanest predators in the sea. Sarda can be trolled up to 14 knots, allowing it to cover more water...

Sarda 22 - Flying FishBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda doesnt fear the meanest predators in the sea. Sarda can be trolled up to 14 knots, allowing it to cover more water...

Sarda 22 - DoradoBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda doesnt fear the meanest predators in the sea. Sarda can be trolled up to 14 knots, allowing it to cover more water and...

Sarda 22 - Blue SardineBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda doesnt fear the meanest predators in the sea. Sarda can be trolled up to 14 knots, allowing it to cover more...

Sarda 22 - Bigeye ScadBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda doesnt fear the meanest predators in the sea. Sarda can be trolled up to 14 knots, allowing it to cover more water...

X-Rap Magnum Xplode 170 - MulletThe over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb the most vicious strikes. A low positioned tow point...

CountDown Magnum Elite 185 - 7 - Armored WahooBuilt upon the legendary durability and world-record producing classic Rapala Wounded-Minnow action of the Magnum, the CountDown Magnum Elite has a tough Abachi wood body and is constructed to be more...

X-Rap Magnum Xplode 170 - Wahoo UVThe over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb the most vicious strikes. A low positioned tow point...

X-Rap Magnum 15 Wahoo UVThe massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depththe XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide...

CountDown Magnum Elite 185 - 7 - Armored SardineBuilt upon the legendary durability and world-record producing classic Rapala Wounded-Minnow action of the Magnum, the CountDown Magnum Elite has a tough Abachi wood body and is constructed to be more...

X-Rap Magnum Xplode 170 - Flying Fish UVThe over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb the most vicious strikes. A low positioned tow...

X-Rap Magnum 15 Spotted MinnowThe massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depththe XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide...

CountDown Magnum Elite 185 - 7 - Armored Silver MackerelBuilt upon the legendary durability and world-record producing classic Rapala Wounded-Minnow action of the Magnum, the CountDown Magnum Elite has a tough Abachi wood body and is constructed to be...

X-Rap Magnum Xplode 170 - DoradoThe over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb the most vicious strikes. A low positioned tow point...

X-Rap Magnum 15 Sailfish UVThe massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depththe XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide...

CountDown Magnum Elite 185 - 7 - Armored Real Red BaitBuilt upon the legendary durability and world-record producing classic Rapala Wounded-Minnow action of the Magnum, the CountDown Magnum Elite has a tough Abachi wood body and is constructed to be more...

X-Rap Magnum 15 Silver Blue MackerelThe massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depththe XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish...

CountDown Magnum Elite 185 - 7 - Armored Purple MackerelBuilt upon the legendary durability and world-record producing classic Rapala Wounded-Minnow action of the Magnum, the CountDown Magnum Elite has a tough Abachi wood body and is constructed to be...

X-Rap Magnum Xplode 170 - Blue SardineThe over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb the most vicious strikes. A low positioned tow...

X-Rap Magnum 15 SilverThe massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depththe XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide...

CountDown Magnum Elite 185 - 7 - Armored Hot Pink UVBuilt upon the legendary durability and world-record producing classic Rapala Wounded-Minnow action of the Magnum, the CountDown Magnum Elite has a tough Abachi wood body and is constructed to be more...

X-Rap Magnum Xplode 170 - AYUThe over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb the most vicious strikes. A low positioned tow point pulls...

X-Rap Magnum 15 Redhead UVThe massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depththe XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide...

CountDown Magnum Elite 185 - 7 - Armored Green MackerelBuilt upon the legendary durability and world-record producing classic Rapala Wounded-Minnow action of the Magnum, the CountDown Magnum Elite has a tough Abachi wood body and is constructed to be...

X-Rap Magnum Xplode 130 - MulletThe over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb the most vicious strikes. A low positioned tow point...

X-Rap Magnum 15 RedheadThe massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depththe XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide...

CountDown Magnum Elite 185 - 7 - Armored Flying Fish UVBuilt upon the legendary durability and world-record producing classic Rapala Wounded-Minnow action of the Magnum, the CountDown Magnum Elite has a tough Abachi wood body and is constructed to be...

X-Rap Magnum 15 Purple MackerelThe massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depththe XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide...

CountDown Magnum Elite 185 - 7 - Armored DoradoBuilt upon the legendary durability and world-record producing classic Rapala Wounded-Minnow action of the Magnum, the CountDown Magnum Elite has a tough Abachi wood body and is constructed to be more...

X-Rap Magnum Xplode 130 - Hot Wahoo UVThe over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb the most vicious strikes. A low positioned tow...

Salt Pro Minnow - 5-1/8" - Floating - Laser SardineSalt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic...