Hard & Soft Baits

PowerBait Paddlin PowerStinger - 4.25 - Mullet BSWPBSPDPS4.25-MULFeaturing patent-pending Honey Comb technology, the PowerBait Paddlin PowerStinger showcases durability in a boot-tail style swimbait...

PowerBait Paddlin PowerStinger - 4.25 - Pinfish BSWPBSPDPS4.25-PINFFeaturing patent-pending Honey Comb technology, the PowerBait Paddlin PowerStinger showcases durability in a boot-tail style...

PowerBait Paddlin PowerStinger - 4.25 - Swamp BSWPBSPDPS4.25-SWAMPFeaturing patent-pending Honey Comb technology, the PowerBait Paddlin PowerStinger showcases durability in a boot-tail style swimbait...

Gulp! Saltwater Swimming Mullet - 6 - Pearl White/ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation...

Gulp! Saltwater Swimming Mullet - 5 - Pearl White/ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation...

Gulp! Saltwater Swimming Mullet - 5 - Pearl White/PinkThe extreme scent dispersion of Gulp! expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in...

Sarda 22 - Purple MackerelBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda doesnt fear the meanest predators in the sea. Sarda can...

X-Rap Magnum 20 SardineThe massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depththe XRMag10 to 10 feet, the XRM15 to 15 feet, etc...

Sarda 22 - Pink DoradoBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda doesnt fear the meanest predators in the sea. Sarda can be...

X-Rap Magnum 20 BunkerThe massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depththe XRMag10 to 10 feet, the XRM15 to 15 feet, etc...

Sarda 22 - Gold Fluorescent RedBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda doesnt fear the meanest predators in the sea...

Sarda 22 - Fire TigerBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda doesnt fear the meanest predators in the sea. Sarda can be...

Sarda 22 - Flying FishBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda doesnt fear the meanest predators in the sea. Sarda can be...

Sarda 22 - DoradoBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda doesnt fear the meanest predators in the sea. Sarda can be...

Sarda 22 - Blue SardineBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda doesnt fear the meanest predators in the sea. Sarda can be...

Sarda 22 - Bigeye ScadBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda doesnt fear the meanest predators in the sea. Sarda can be...

X-Rap Magnum Xplode 170 - MulletThe over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb...

CountDown Magnum Elite 185 - 7 - Armored WahooBuilt upon the legendary durability and world-record producing classic Rapala Wounded-Minnow action of the Magnum, the CountDown Magnum Elite has a tough...

X-Rap Magnum Xplode 170 - Wahoo UVThe over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to...

X-Rap Magnum 15 Wahoo UVThe massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depththe XRMag10 to 10 feet, the XRM15 to 15 feet, etc...

CountDown Magnum Elite 185 - 7 - Armored SardineBuilt upon the legendary durability and world-record producing classic Rapala Wounded-Minnow action of the Magnum, the CountDown Magnum Elite has a...

X-Rap Magnum Xplode 170 - Flying Fish UVThe over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to...

X-Rap Magnum 15 Spotted MinnowThe massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depththe XRMag10 to 10 feet, the XRM15 to 15 feet,...

CountDown Magnum Elite 185 - 7 - Armored Silver MackerelBuilt upon the legendary durability and world-record producing classic Rapala Wounded-Minnow action of the Magnum, the CountDown Magnum Elite...

X-Rap Magnum Xplode 170 - DoradoThe over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb...

X-Rap Magnum 15 Sailfish UVThe massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depththe XRMag10 to 10 feet, the XRM15 to 15 feet,...

CountDown Magnum Elite 185 - 7 - Armored Real Red BaitBuilt upon the legendary durability and world-record producing classic Rapala Wounded-Minnow action of the Magnum, the CountDown Magnum Elite has...

X-Rap Magnum 15 Silver Blue MackerelThe massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depththe XRMag10 to 10 feet, the XRM15 to 15...

CountDown Magnum Elite 185 - 7 - Armored Purple MackerelBuilt upon the legendary durability and world-record producing classic Rapala Wounded-Minnow action of the Magnum, the CountDown Magnum Elite...

X-Rap Magnum Xplode 170 - Blue SardineThe over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to...

X-Rap Magnum 15 SilverThe massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depththe XRMag10 to 10 feet, the XRM15 to 15 feet, etc...

CountDown Magnum Elite 185 - 7 - Armored Hot Pink UVBuilt upon the legendary durability and world-record producing classic Rapala Wounded-Minnow action of the Magnum, the CountDown Magnum Elite has a...

X-Rap Magnum Xplode 170 - AYUThe over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb the...

X-Rap Magnum 15 Redhead UVThe massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depththe XRMag10 to 10 feet, the XRM15 to 15 feet, etc...

CountDown Magnum Elite 185 - 7 - Armored Green MackerelBuilt upon the legendary durability and world-record producing classic Rapala Wounded-Minnow action of the Magnum, the CountDown Magnum Elite...

X-Rap Magnum Xplode 130 - MulletThe over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb...

X-Rap Magnum 15 RedheadThe massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depththe XRMag10 to 10 feet, the XRM15 to 15 feet, etc...

CountDown Magnum Elite 185 - 7 - Armored Flying Fish UVBuilt upon the legendary durability and world-record producing classic Rapala Wounded-Minnow action of the Magnum, the CountDown Magnum Elite...

X-Rap Magnum 15 Purple MackerelThe massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depththe XRMag10 to 10 feet, the XRM15 to 15...

CountDown Magnum Elite 185 - 7 - Armored DoradoBuilt upon the legendary durability and world-record producing classic Rapala Wounded-Minnow action of the Magnum, the CountDown Magnum Elite has a...