LURES

BERK FRITTSIDE 2.5" 3/7OZ KY BLUE The Berkley Berk Frittside 2.5-inch, 3/7 oz Kentucky Blue fishing lure is designed for anglers seeking precise performance and vibrant color. Crafted by Berkley, this lure features a compact size ideal for targeting a...

R2S TACT DD CRANK 07 METALLIC SHAD The River2Sea R2S Tact DD Crank 07 Metallic Shad is a versatile deep-diving crankbait designed for professional anglers and fishing enthusiasts. Engineered to reach significant depths, this lure is ideal for targeting...

POWERBAIT POWER WORMS 7" BLACK 13PK The Berkley PowerBait PowerWorms 7-Inch Black are designed for anglers seeking reliable and effective soft bait options. Crafted to mimic natural prey, these worm lures enhance your fishing experience by attracting a...

BERK FRITTSIDE 2.5" 3/7OZ RUBBRTAIL The Berkley Berk Frittside 2.5-inch Rubber Tail Lure is designed for anglers seeking precision and durability in their fishing gear. This versatile lure features a compact 2.5-inch size, making it suitable for a...

PWRBAIT WORMS 7" BLK BLU FLECK 13P Experience superior fishing performance with the Berkley PowerBait Worms 7-Inch Black with Blue Fleck. Designed for serious anglers, these soft plastic worms are crafted to mimic natural prey and attract a variety of...

BERK FRITTSIDE 2.5" 3/7OZ BLUEGILL The Berkley Berk Frittside 2.5-inch Bluegill lure is engineered for anglers targeting panfish and bass in freshwater environments. Crafted with precision, this lure features a compact 2.5-inch profile that mimics the...

PWRBAIT WORMS 7" BLU FLECK 13PK Enhance your fishing experience with the Berkley PowerBait Worms 7-Inch Blue Fleck. Designed specifically for anglers seeking to attract freshwater and saltwater fish, these worms feature a vibrant blue fleck pattern that...

BERK FRITTSIDE 2.5" CDY APL RED CRW The Berkley Berk Frittside 2.5 inch Candy Apple Red Craw is designed for anglers seeking a versatile and highly effective soft plastic bait. Crafted with attention to detail, this lure mimics the natural movement of a...

BERK FRITTSIDE 2.5" 3/7OZ BROWN CRW The Berkley Berk Frittside 2.5-inch Brown Craw is a versatile soft plastic bait designed for freshwater fishing enthusiasts. Crafted with high-quality materials, this bait mimics the natural movement of crawfish,...

PWRBAIT WORMS 7" GRN PUMPKIN 13PK The Berkley Power B Worms offer anglers a versatile and natural-looking soft plastic bait option designed to attract freshwater and saltwater species. Crafted with high-quality materials, these 7-inch worms feature a...

BERK FRITTSIDE 2.5" 3/7OZ SEXY BACK The Berkley Berk Frittside 2.5 inch Sexy Back lure is designed for anglers seeking high performance and enticing action. Crafted with precision, this lure measures 2.5 inches in length and weighs 3/7 ounces, making it...

PWRBAIT WORMS 7" JUNE BUG 13PK The Berkley PowerBait Worms 7" June Bug are specially designed soft plastic fishing lures that attract a wide variety of freshwater fish species. Crafted with Berkley's proven PowerBait formula, these worms emit an...

BERK FRITTSIDE 2.75" 1/2OZ BLUE CHT The Berkley Berk Frittside 2.75-inch Blue Chartreuse lure is designed for anglers seeking precision and performance. This high-quality fishing lure features a compact 2.75-inch size that is ideal for targeting a...

PWRBAIT WORMS 7" MOTOR OIL 13PK The Berkley PowerBait Worms 7-inch Motor Oil Scented Fishing Baits are designed to attract fish with their realistic appearance and enticing aroma. Ideal for various freshwater fishing applications, these worms are crafted...

BERK FRITTSIDE 2.75" 1/2OZ FIRETIGR The Berkley Berk Frittside 2.75-inch Firetiger Size 9 is a versatile soft plastic lure designed for freshwater and saltwater fishing. Crafted with precision, this lure features a realistic design that mimics baitfish,...

PWRBAIT WORMS 7" PUMPKINSEED 13PK The Berkley PowerBait Worms 7-Inch Pumpkinseed are designed to attract a wide variety of freshwater fish species with their realistic appearance and enticing scent. These durable worms are perfect for both novice and...

BERK FRITTSIDE 2.75 1/2OZ CREAM PIE The Berkley Berk Frittside 2.75-inch 1/2 oz Cream Pie lure is designed for serious anglers seeking reliable performance. Crafted with precision, this lure mimics natural bait, enticing a variety of freshwater and...

PWRBAIT WORMS 7" RED SHAD 13PK The Berkley PowerBait Worms 7-inch Red Shad is an essential choice for anglers seeking to improve their fishing success. Designed with precision, these soft plastic worms feature a realistic Red Shad color that mimics...

BERK FRITTSIDE 2.75" MIDNIGHT PRL The Berkley Berk Frittside 2.75-inch Midnight Pearl Size 9 is designed to attract predatory fish with its striking appearance and realistic action. Crafted with precision, this lure features a sleek 2.75-inch body that...

PWRBAIT WORMS 7" WTMLN RED FLK 13PK The Berkley Power Worms 7-Inch Watermelon Red Glitter are designed for anglers seeking high-performance bait with irresistible visual appeal. Crafted with Berkley's innovative materials, these worms feature a vibrant...

BERK FRITTSIDE 2.75" LONE RANGER The Berkley Berk Frittside 2.75-inch Lone Ranger Size 9 is a versatile crankbait designed for anglers seeking to improve their catch rates. Crafted to mimic natural prey, this bait features a compact size that is ideal...

PWRBAIT WORMS 12" BLK BLU FLECK 5P The Berkley PowerBait Worms 12-Inch Black with Blue Fleck are designed for anglers seeking to improve their fishing success with realistic and enticing bait. Crafted with the renowned Berkley quality, these worms...

BERK FRITTSIDE 2.75" 1/2OZ BLK CHT The Berkley Berk Frittside 2.75-inch fishing lure is designed for anglers seeking precision and effectiveness in their fishing gear. Crafted with high-quality materials, this lure features a sleek black and chartreuse...

PWRBAIT WORMS 12" BLU FLECK 5PK The Berkley PowerBait Worms 12-inch Blue Fleck pack is designed for anglers seeking effective lure options for freshwater fishing. These soft plastic worms feature a vibrant blue fleck coloration that appeals to a variety...

BERK FRITTSIDE 2.75" 1/2OZ HNY SHAD The Berkley Berk Frittside 2.75-inch Honey Shad, Part Number 1503580, is designed for anglers seeking a reliable and effective fishing lure. Crafted with precision, this lure measures 2.75 inches and weighs 1/2 ounce,...

PWRBAIT WORMS 12" GRN PUMPKIN 5PK The Berkley PowerBait Worms 12-inch Green Pumpkin are designed to attract a wide variety of freshwater fish species. Crafted with Berkley's innovative PowerBait formula, these worms deliver enhanced scent and flavor,...

BANDIT DR 3/8 2" BLK BUBBLE GUM The BANDIT Lures DR 3/8 inch 2-inch Black Bubble Gum is designed for serious anglers seeking a reliable and effective fishing lure. Crafted with precision, this lure features a compact 3/8 inch width and a 2-inch length,...

BERK FRITTSIDE 2.75" 1/2OZ KY BLUE The Berkley Berk Frittside 2.75 inch, 1/2 oz Kentucky Blue fishing lure is designed for anglers seeking effective topwater action. Crafted with precision, this lure features a vibrant Kentucky Blue finish that attracts...

PWRBAIT WORMS 12" RED SHAD 5PK The Berkley PowerBait Worms 12 inch Red Shad are designed to enhance your fishing success with their realistic appearance and enticing scent. These soft plastic worms are ideal for bass fishing, offering a lifelike movement...

BERK FRITTSIDE 2.75" 1/2OZ RUBBERTL The Berkley Berk Frittside 2.75-inch Rubber Tail Lure is designed for anglers seeking a reliable and effective bait option for various freshwater and saltwater fishing applications. Crafted with precision, this lure...

PWRBAIT JERK SHAD 5" ALBINO 10PK The Berkley Power Bait Jerk Shad 5-Inch Albino is a versatile soft plastic lure designed to attract a wide range of freshwater and saltwater game fish. Crafted with Berkley's proven Power Bait formula, this lure offers...

BERK FRITTSIDE 2.75" 1/2OZ BLUEGILL The Berkley Berk Frittside 2.75-inch fishing lure is designed for anglers targeting bass and other freshwater species. Crafted with precision, this lure features a compact size of 2.75 inches and a weight of 1/2 ounce,...

BERK FRITTSIDE 2.75" CDY AP RED CRW The Berkley Berk Frittside 2.75-inch Candy Apple Red Crankbait is designed to deliver exceptional performance in freshwater and saltwater fishing environments. Crafted with precision, this crankbait features a vibrant...

CB CRAPPIE GRUB 1.5" BUBBLEGUM/CHT The Charlie Brewer Slider CB Crappie Grub 1.5 inch in Bubblegum and Chartreuse is an effective soft plastic bait designed for crappie anglers seeking to improve their catch rate. Crafted with high-quality materials,...

PWRBAIT JERK SHAD 5" HOUDINI 10PK The Berkley Power Bait Jerk Shad 5" Houdini is a versatile soft plastic lure designed to attract a wide range of freshwater and saltwater species. Crafted with Berkley's proven Power Bait formula, this lure offers an...

BERK FRITTSIDE 2.75" SPECL RED CRW The Berkley Berk Frittside 2.75-inch Special Red Craw is designed for anglers seeking a realistic and effective lure for freshwater and saltwater fishing. Crafted with precision, this soft plastic bait mimics natural...

PWRBAIT JERK SHAD 5" SMOKIN SHD The Berkley PowerBait Jerk Shad 5" Smokin' Shad offers anglers a versatile and effective soft plastic lure designed to mimic baitfish with realistic action. Crafted from Berkley's proven PowerBait formula, these jerks have...

BB 2" FAT GRUB 10PK BUBBLEGUM/CHT The GSM Fishing BB 2-inch Fat Grub Bait is designed to attract a wide variety of freshwater and saltwater fish species. Crafted with a durable and flexible soft plastic material, this bait offers excellent realism and...

BERK FRITTSIDE 2.75" 1/2OZ BRWN CRW The Berkley Berk Frittside 2.75-inch Brown Craw is a versatile soft plastic lure designed for freshwater fishing enthusiasts. Crafted to mimic the appearance and movement of natural crawfish, this bait is ideal for...

BB 2" FAT GRUB BUBBLEGUM/CHRT 100PK The GSM Fishing BB 2-Inch Fat Grub in Bubblegum and Chart colors offers an effective solution for anglers seeking versatile lures for various fishing conditions. Designed with durability and appeal in mind, this...