LURES

BERK FRITTSIDE 2.5" GHST MORN DAWN The Berkley Berk Frittside 2.5" Ghost Morn Dawn Size 7 is an essential addition to any angler's tackle box, designed to deliver exceptional performance in various freshwater fishing conditions. Crafted with precision,...

POWERBAIT HOLLOW BELLY 4" PERCH 4PK Enhance your fishing experience with the Berkley PowerBait Hollow Belly 4" Perch soft baits, designed to attract a variety of freshwater species. Crafted for durability and realism, these soft baits mimic the natural...

BERK FRITTSIDE 2.75" SPRING CRAW The Berkley Berk Frittside 2.75-inch Spring Craw is designed for anglers seeking realistic movement and durability. This soft plastic bait mimics the natural action of a crawfish, making it highly effective for bass and...

PWRBAIT POWER SWIMMER 3.8" AYU 6PK The Berkley Power Bait Swimmer 3.8" Ayu is designed for anglers seeking effective and versatile soft plastic lures for freshwater and saltwater fishing. Crafted with precision, this 3.8-inch bait mimics the natural...

BERK FRITTSIDE 2.75" GHST MORN DAWN The Berkley Berk Frittside 2.75-inch Ghost Morning Dawn is a versatile and effective fishing lure designed for anglers seeking to attract a variety of freshwater and saltwater game fish. Crafted with precision, this...

POWERBAIT GILLY HD SUNFISH 90MM The Berkley PowerBait Gilly HD Sunfish 90mm is a high-performance fishing lure designed to attract sunfish and similar freshwater species. Crafted with innovative materials, this lure mimics the natural movement and...

ZMAN BIG BALLERZ 4" SEXY PENNY 5PK The Z-Man Fishing Products Big Ballerz 4-inch Sexy Penny soft baits are designed to deliver exceptional performance for anglers seeking to improve their catch rate. Crafted with high-quality, durable materials, these...

BERK HIT STICK 4 1/2" 1/3OZ BK SLVR The Berkley Berk Hit Stick 4.5-inch 1/3-ounce in black silver is a versatile and reliable fishing lure designed to attract a wide range of freshwater and saltwater fish species. Crafted with precision, this bait...

BERK HIT STICK 4 1/2" 1/3OZ FRETIGR The Berkley Berk Hit Stick 4.5-inch, 1/3 ounce Firetiger fishing lure is designed to attract freshwater and saltwater game fish with its vibrant color and realistic movement. Crafted with high-quality materials, this...

BERK SW GULP 3" SHRMP NEW PENNY The Berkley Gulp! 3-inch Shrimp in New Penny color offers anglers a highly effective bait for a variety of freshwater and saltwater species. Crafted with Berkley’s renowned Gulp! technology, these soft baits deliver a...

BERK HIT STICK 4 1/2" 1/3OZ BLK GLD The Berkley Berk Hit Stick is a versatile and effective fishing lure designed to attract a variety of game fish. Measuring approximately 4.5 inches in length and weighing 1/3 ounce, this lure features a sleek black and...

BERK SW GULP 3" SHRIMP NEW PENNY CH Enhance your fishing experience with the Berkley Gulp! 3-inch Shrimp in New Penny Chatterbait color. Designed for anglers seeking realistic action and durable performance, this soft plastic bait mimics natural shrimp...

BERK HIT STICK 4 1/2" 1/3OZ BL BLLT The Berkley Berk Hit Stick 4 1/2-inch 1/3-ounce Blue Bullet Jig is designed for anglers seeking precision and effectiveness in their fishing tackle. Crafted with high-quality materials, this jig delivers reliable...

BERK SW GULP 3" SHRIMP NEW PENNY FL Enhance your fishing experience with the Berkley Gulp! 3-inch Shrimp soft baits in the New Penny Flake color. Designed for versatility and realism, these soft plastics mimic the natural movement of shrimp, making them...

BERK HIT STICK 4 1/2" 1/3OZ SD SHNR The Berkley Berk Hit Stick 4.5-inch 1/3 oz Sand Shiner is a versatile soft plastic bait designed for freshwater and saltwater fishing. Crafted for anglers seeking effective lures that mimic baitfish, this product...

BERK SW GULP 4" SHRMP NEW PENNY The Berkley Gulp! 4-Inch Shrimp lures in New Penny are designed to attract a wide variety of saltwater and freshwater species with their realistic appearance and scent. Crafted from Berkley's innovative Gulp! material,...

BERK HIT STICK 4 1/2" 1/3OZ CRZ STL The Berkley Berk Hit Stick 4.5 inch 1/3 oz Crazy Steel is a versatile and effective fishing lure designed to attract a wide range of predatory fish species. Crafted with precision, this lure features a sleek 4.5-inch...

BERK HIT STICK 4 1/2" 1/3OZ BR TRT The Berkley Berk Hit Stick 4.5 inch 1/3 oz Brown Trout Lure is designed for anglers seeking to attract trout with a realistic appearance and effective action. Crafted by Berkley, this lure offers a versatile size that...

BERK HIT STICK 4 1/2" 1/3OZ FX SHAD The Berkley Berk Hit Stick 4.5-inch FX Shad is a versatile and effective fishing lure designed to attract a wide range of freshwater and saltwater species. Crafted with precision, this lure features a 1/3 ounce weight...

CREM SCOUND 8" 12PK-BUBBLE GUM The Creme Lures CREM SCOUND 8-Inch Bubble Gum soft plastic bait is designed to attract a variety of freshwater and saltwater species with its vibrant color and lifelike movement. This 12-pack of high-quality lures is...

BERK HIT STICK 4 1/2" 1/3OZ SNST 84 The Berkley Berk Hit Stick 4.5 Inch 1/3 Oz Sunset is a versatile and effective fishing lure designed to attract a wide range of fish species. Crafted with precision, this lure features a vibrant sunset color that...

4.25" CANE THUMPER / ALEWIFE 7PK Enhance your fishing experience with the GSM Fishing 4.25-inch Cane Thumper / Alewife set, designed to attract fish effectively. These durable thumpers are perfect for adding noise and vibration to your bait presentation,...

BERK HIT STICK 4 1/2" 1/3OZ STL MIN The Berkley Hit Stick 4.5 Inch Stealth Minnow Lure is designed for anglers seeking an effective bait to attract a variety of freshwater and saltwater species. Crafted with precision, this lure features a sleek minnow...

5" CANE THUMPER / ALEWIFE (7 PACK) Enhance your fishing experience with the GSM Fishing 5-inch Cane Thumper / Alewife, designed to attract a variety of fish species effectively. Crafted for durability and performance, this pack includes seven...

BERK HIT STICK 4 1/2" 1/3OZ GHST WH The Berkley Berk Hit Stick 4.5-inch fishing lure is designed to attract predatory fish with its realistic ghost white finish. Crafted for anglers seeking effective bait, this lure features a streamlined design that...

BERK HIT STICK 4 1/2" 1/3OZ TN SHAD The Berkley Berk Hit Stick 4.5-inch 1/3 oz Tailored Shad Lure is designed for anglers seeking effective and versatile bait for freshwater and saltwater fishing. Crafted with precision, this lure mimics the natural...

LEWIS MINI-TRAP 1/4 CHR/BLU/BLK ST The GSM Fishing Lewis Mini-Trap Model MT-W1 is a compact and durable trap designed for efficient fish capture. Crafted with a sleek chrome finish complemented by vibrant blue and black stripe accents, this trap combines...

SK REDFISH MAGIC SB NEW PENNY The Strike King SK Redfish Magic Saltwater Soft Bait in New Penny is an expertly designed lure crafted for targeting redfish and other saltwater species. Its realistic color pattern and durable construction make it an...

LEWIS MINI-TRAP 1/4 SMOKEY JOE The GSM Fishing Lewis Mini-Trap 1/4 Smokey Joe is a compact and reliable trap designed for small game and pest control. Crafted with precision, this trap provides an effective solution for humane trapping needs in various...

BERK HIT STICK 4 1/2" 1/3OZ FL ORG The Berkley Berk Hit Stick 4.5 inch 1/3 oz Fluorescent Orange is a high-performance fishing lure designed to attract a wide range of freshwater and saltwater species. Crafted with precision, this lure features a vibrant...

LEWIS MINI-TRAP 1/4 CHR/BLK BACK The GSM Fishing Lewis Mini-Trap Model MT25 offers a compact and durable design ideal for various fishing applications. Constructed with a polished chrome finish and a black back, this trap combines corrosion resistance...

BERK HIT STICK 5 1/9" 1/2OZ BL BLLT The Berkley Berk Hit Stick 5 1/9 inch 1/2 oz Bullet Jig is designed for anglers seeking precision and effectiveness in their fishing tackle. Constructed with high-quality materials, this bullet jig offers superior...

LEWIS MINI-TRAP 1/4 CHR/BLUE BACK The GSM Fishing Lewis Mini-Trap 1/4 Chrome with Blue Back (Part No. MT25-BLU) is designed for effective live bait trapping and fishing applications. Constructed with durable chrome plating and a striking blue back, this...

BERK HIT STICK 5 1/9" 1/2OZ SD SHNR The Berkley Berk Hit Stick 5 1/9 inch 1/2 oz Sand Shiner is a versatile soft bait designed for anglers seeking effective freshwater and saltwater lure options. Crafted with precision, this bait offers excellent action...

LEWIS MINI-TRAP 1/4 CHR/BLU SPECKS The GSM Fishing Lewis Mini-Trap 1/4 inch Chrome and Blue Special is designed for effective and reliable trapping in a variety of fishing conditions. Constructed with high-quality materials, this trap offers durability...

BERK HIT STICK 5 1/9" 1/2OZ FX SHAD The Berkley Berk Hit Stick 5 1/9 inch 1/2 oz FX Shad lure is designed for anglers seeking a high-performance bait that mimics natural baitfish movements. Constructed with precision and care, this lure features a sleek...

LEWIS MINI-TRAP 1/4 SUNRISE PERCH The GSM Fishing Lewis Mini-Trap 1/4 Sunrise Perch is a durable and effective trap designed for anglers targeting perch in freshwater environments. Constructed with high-quality materials, this trap offers reliable...

BERK HIT STICK 5 1/9" 1/2OZ SNST 84 The Berkley Berk Hit Stick 5 1/9 inch 1/2 ounce Sunset is a versatile soft plastic fishing lure designed to attract a wide range of freshwater and saltwater species. Crafted with precision, this lure features a...

LEWIS MINI-TRAP 1/4 STUMP KNOCKER The GSM Fishing Lewis Mini-Trap 1/4 Stump Knocker is an essential tool designed for anglers seeking reliable performance in challenging fishing environments. Crafted for durability and ease of use, this stump knocker...

BERK HIT STICK 5 1/9" STLTH MINNOW The Berkley Berk Hit Stick 5 1/9-inch Stealth Minnow is a versatile fishing lure designed to attract a wide variety of predatory fish. Crafted for optimal performance, this lure features a sleek minnow shape that mimics...