LURES

PWRBAIT JERK SHAD 5" WHT ICE 10PK The Berkley PowerBait Jerk Shad 5" White Ice is a versatile soft plastic bait designed for freshwater and saltwater fishing. Its lifelike design and vibrant color make it highly effective for attracting a variety of...

BERK FRITTSIDE 2.75" 1/2OZ SXY BACK The Berkley Berk Frittside 2.75" 1/2 oz Sexy Back fishing lure is designed to attract a wide range of freshwater and saltwater game fish. Its compact size and realistic design make it an effective choice for anglers...

LH FURENZY MOUSE BUBBLEGUM 2 IN The Lunkerhunt LH Furenzy Mouse Bubblegum 2-Inch Soft Plastic Worm is designed for anglers seeking an effective and versatile bait for freshwater fishing. Crafted with high-quality materials, this soft plastic lure mimics...

PWRBAIT JERK SHAD 5" WHT PRL 10PK The Berkley PowerBait Jerk Shad 5" in White Pearl is designed for anglers seeking effective soft bait options for freshwater and saltwater fishing. Crafted with high-quality materials, this jerk shad delivers realistic...

BERKLEY GULP! SHRIMP 3IN CHARTREUSE The Berkley Gulp! Shrimp 3-inch Chartreuse is an innovative soft plastic bait designed to attract a wide variety of fish species. Crafted by Berkley, this bait features a lifelike shrimp profile that mimics natural...

ZMAN FUZZY TRD 2.75" BUBBLE GUM The Z-Man Fuzzy Trd 2.75" Bubble Gum is a versatile soft plastic lure designed for freshwater and saltwater fishing. Crafted by Z-Man Fishing Products, this lure features a unique Fuzzy Trd profile that imitates the...

PWRBAIT LIZARD 6" BLACK-BLUE 9PK The Berkley PowerBait Lizard 6-inch Black-Blue is a versatile soft plastic bait designed for freshwater and saltwater fishing. Its lifelike lizard shape and realistic color pattern make it highly effective for attracting...

BERK GULP SWIM MULLET CHT PPR NEON The Berkley Gulp Swim Mullet in a 4-inch size offers an effective and versatile option for anglers targeting a variety of freshwater and saltwater species. Designed with the precision and quality Berkley is known for,...

PWRBAIT LIZARD 6" WATERMELN/CHT 9PK The Berkley Power Bait Lizard 6-inch Watermelon/Chartreuse is designed for anglers seeking reliable performance and versatile fishing options. Its lifelike design and vibrant color combination make it highly attractive...

BERK GULP! SWIM MULLET 4" ORG TIGER The Berkley Gulp! Swim Mullet 4" Orange Tiger is a versatile and effective lure designed for freshwater and saltwater fishing. Crafted with high-quality materials, this lure mimics the appearance and movement of...

PWRBAIT GENERAL 4.25" GRN PMKN 10PK The Berkley PowerBait General 4.25-inch Green Pumpkin soft bait is designed to attract a wide range of freshwater game fish with its realistic appearance and effective scent technology. Crafted with high-quality...

R2S BUBBLE WALKER 80 G57R SOONE The River2Sea R2S Bubble Walker 80 G57R Sooner is a versatile and effective topwater fishing lure designed for anglers seeking to attract predatory fish. Crafted with precision, this lure mimics the movement of small prey...

PWRBAIT GENERAL 5.25" BLK BLU FLK Designed for anglers seeking reliable performance, the Berkley PowerBait General 5.25 Inch Black and Blue Flake Lure offers a versatile option for various freshwater fishing scenarios. Its realistic design and vibrant...

BERK FRITTSIDE 2 1/4" SPECL RED CRW The Berkley Berk Frittside 2 1/4-inch Special Red Craw (Part Number 1511927) is designed for anglers seeking to enhance their freshwater and saltwater fishing strategies. This lure features a realistic crawfish...

YAMA 5" SENKO BUBBLEGUM 10PK The GSM Fishing YAMA 5-inch Senko Bubblegum soft plastic bait is designed for anglers seeking effective fishing lures that mimic natural prey. Crafted with precision, this bait features a realistic bubblegum color that...

PWRBAIT GENERAL 5.25" GRN PMKN 8PK The Berkley PowerBait General 5.25-inch Green Pumpkin Soft Baits are designed for anglers seeking effective lures for various freshwater fishing scenarios. Crafted with Berkley's innovative PowerBait formula, these soft...

BERK FRITTSIDE 2 1/4" GHST MORN DWN The Berkley Berk Frittside 2 1/4" Ghost Morning Dawn lure is designed for anglers seeking a versatile and effective fishing bait. Crafted with precision, this lure features a 2 1/4-inch length that mimics natural prey,...

YUM 5" BREAKN SHAD 10PK BUBBLE GUM Experience the timeless appeal of YUM's 5-inch Breakn Shad Bubble Gum, available in a convenient 10-pack. Crafted for gum enthusiasts who appreciate a satisfying chew and a burst of flavor, this product delivers...

PWRBAIT GENERAL 5.25" WTMN CNDY 8PK The Berkley PowerBait General 5.25-inch Watermelon Candy Soft Baits are designed to attract a wide range of freshwater game fish with their vibrant color and realistic scent. Crafted with Berkley's proven PowerBait...

BERK FRITTSIDE 2.5" SPECL RED CRAW The Berkley Berk Frittside 2.5 inch Special Red Craw is designed for anglers seeking reliable performance and realistic action. This soft plastic bait features a 2.5-inch length, ideal for targeting a variety of...

ZOOM TRICK WORM 20BG-BUBBLEGUM The Zoom Bait Trick Worm 6-Inch in Bubble Gum color is designed for anglers seeking versatile and effective soft plastic bait for freshwater fishing. Crafted by Zoom Bait, this worm features a realistic design and color...

PWRBAIT HOLLOW BELLY 4" SXY SHD 4PK The Berkley PowerBait Hollow Belly 4-Inch Sexy Shad is designed for serious anglers seeking to enhance their fishing success. Crafted from high-quality soft plastic, these lures mimic the natural movement of baitfish...

BERK FRITTSIDE 2.5" GHST MORN DAWN The Berkley Berk Frittside 2.5" Ghost Morn Dawn Size 7 is an essential addition to any angler's tackle box, designed to deliver exceptional performance in various freshwater fishing conditions. Crafted with precision,...

POWERBAIT HOLLOW BELLY 4" PERCH 4PK Enhance your fishing experience with the Berkley PowerBait Hollow Belly 4" Perch soft baits, designed to attract a variety of freshwater species. Crafted for durability and realism, these soft baits mimic the natural...

BERK FRITTSIDE 2.75" SPRING CRAW The Berkley Berk Frittside 2.75-inch Spring Craw is designed for anglers seeking realistic movement and durability. This soft plastic bait mimics the natural action of a crawfish, making it highly effective for bass and...

PWRBAIT POWER SWIMMER 3.8" AYU 6PK The Berkley Power Bait Swimmer 3.8" Ayu is designed for anglers seeking effective and versatile soft plastic lures for freshwater and saltwater fishing. Crafted with precision, this 3.8-inch bait mimics the natural...

BERK FRITTSIDE 2.75" GHST MORN DAWN The Berkley Berk Frittside 2.75-inch Ghost Morning Dawn is a versatile and effective fishing lure designed for anglers seeking to attract a variety of freshwater and saltwater game fish. Crafted with precision, this...

POWERBAIT GILLY HD SUNFISH 90MM The Berkley PowerBait Gilly HD Sunfish 90mm is a high-performance fishing lure designed to attract sunfish and similar freshwater species. Crafted with innovative materials, this lure mimics the natural movement and...

ZMAN BIG BALLERZ 4" SEXY PENNY 5PK The Z-Man Fishing Products Big Ballerz 4-inch Sexy Penny soft baits are designed to deliver exceptional performance for anglers seeking to improve their catch rate. Crafted with high-quality, durable materials, these...

BERK HIT STICK 4 1/2" 1/3OZ BK SLVR The Berkley Berk Hit Stick 4.5-inch 1/3-ounce in black silver is a versatile and reliable fishing lure designed to attract a wide range of freshwater and saltwater fish species. Crafted with precision, this bait...

BERK HIT STICK 4 1/2" 1/3OZ FRETIGR The Berkley Berk Hit Stick 4.5-inch, 1/3 ounce Firetiger fishing lure is designed to attract freshwater and saltwater game fish with its vibrant color and realistic movement. Crafted with high-quality materials, this...

BERK SW GULP 3" SHRMP NEW PENNY The Berkley Gulp! 3-inch Shrimp in New Penny color offers anglers a highly effective bait for a variety of freshwater and saltwater species. Crafted with Berkley’s renowned Gulp! technology, these soft baits deliver a...

BERK HIT STICK 4 1/2" 1/3OZ BLK GLD The Berkley Berk Hit Stick is a versatile and effective fishing lure designed to attract a variety of game fish. Measuring approximately 4.5 inches in length and weighing 1/3 ounce, this lure features a sleek black and...

BERK SW GULP 3" SHRIMP NEW PENNY CH Enhance your fishing experience with the Berkley Gulp! 3-inch Shrimp in New Penny Chatterbait color. Designed for anglers seeking realistic action and durable performance, this soft plastic bait mimics natural shrimp...

BERK HIT STICK 4 1/2" 1/3OZ BL BLLT The Berkley Berk Hit Stick 4 1/2-inch 1/3-ounce Blue Bullet Jig is designed for anglers seeking precision and effectiveness in their fishing tackle. Crafted with high-quality materials, this jig delivers reliable...

BERK SW GULP 3" SHRIMP NEW PENNY FL Enhance your fishing experience with the Berkley Gulp! 3-inch Shrimp soft baits in the New Penny Flake color. Designed for versatility and realism, these soft plastics mimic the natural movement of shrimp, making them...

BERK HIT STICK 4 1/2" 1/3OZ SD SHNR The Berkley Berk Hit Stick 4.5-inch 1/3 oz Sand Shiner is a versatile soft plastic bait designed for freshwater and saltwater fishing. Crafted for anglers seeking effective lures that mimic baitfish, this product...

BERK SW GULP 4" SHRMP NEW PENNY The Berkley Gulp! 4-Inch Shrimp lures in New Penny are designed to attract a wide variety of saltwater and freshwater species with their realistic appearance and scent. Crafted from Berkley's innovative Gulp! material,...

BERK HIT STICK 4 1/2" 1/3OZ CRZ STL The Berkley Berk Hit Stick 4.5 inch 1/3 oz Crazy Steel is a versatile and effective fishing lure designed to attract a wide range of predatory fish species. Crafted with precision, this lure features a sleek 4.5-inch...

BERK HIT STICK 4 1/2" 1/3OZ BR TRT The Berkley Berk Hit Stick 4.5 inch 1/3 oz Brown Trout Lure is designed for anglers seeking to attract trout with a realistic appearance and effective action. Crafted by Berkley, this lure offers a versatile size that...