LURES

BERK FRITTSIDE 2.75 1/2OZ CREAM PIE The Berkley Berk Frittside 2.75-inch 1/2 oz Cream Pie lure is designed for serious anglers seeking reliable performance. Crafted with precision, this lure mimics natural bait, enticing a variety of freshwater and...

PWRBAIT WORMS 7" RED SHAD 13PK The Berkley PowerBait Worms 7-inch Red Shad is an essential choice for anglers seeking to improve their fishing success. Designed with precision, these soft plastic worms feature a realistic Red Shad color that mimics...

BERK FRITTSIDE 2.75" MIDNIGHT PRL The Berkley Berk Frittside 2.75-inch Midnight Pearl Size 9 is designed to attract predatory fish with its striking appearance and realistic action. Crafted with precision, this lure features a sleek 2.75-inch body that...

PWRBAIT WORMS 7" WTMLN RED FLK 13PK The Berkley Power Worms 7-Inch Watermelon Red Glitter are designed for anglers seeking high-performance bait with irresistible visual appeal. Crafted with Berkley's innovative materials, these worms feature a vibrant...

BERK FRITTSIDE 2.75" LONE RANGER The Berkley Berk Frittside 2.75-inch Lone Ranger Size 9 is a versatile crankbait designed for anglers seeking to improve their catch rates. Crafted to mimic natural prey, this bait features a compact size that is ideal...

PWRBAIT WORMS 12" BLK BLU FLECK 5P The Berkley PowerBait Worms 12-Inch Black with Blue Fleck are designed for anglers seeking to improve their fishing success with realistic and enticing bait. Crafted with the renowned Berkley quality, these worms...

BERK FRITTSIDE 2.75" 1/2OZ BLK CHT The Berkley Berk Frittside 2.75-inch fishing lure is designed for anglers seeking precision and effectiveness in their fishing gear. Crafted with high-quality materials, this lure features a sleek black and chartreuse...

PWRBAIT WORMS 12" BLU FLECK 5PK The Berkley PowerBait Worms 12-inch Blue Fleck pack is designed for anglers seeking effective lure options for freshwater fishing. These soft plastic worms feature a vibrant blue fleck coloration that appeals to a variety...

BERK FRITTSIDE 2.75" 1/2OZ HNY SHAD The Berkley Berk Frittside 2.75-inch Honey Shad, Part Number 1503580, is designed for anglers seeking a reliable and effective fishing lure. Crafted with precision, this lure measures 2.75 inches and weighs 1/2 ounce,...

PWRBAIT WORMS 12" GRN PUMPKIN 5PK The Berkley PowerBait Worms 12-inch Green Pumpkin are designed to attract a wide variety of freshwater fish species. Crafted with Berkley's innovative PowerBait formula, these worms deliver enhanced scent and flavor,...

BANDIT DR 3/8 2" BLK BUBBLE GUM The BANDIT Lures DR 3/8 inch 2-inch Black Bubble Gum is designed for serious anglers seeking a reliable and effective fishing lure. Crafted with precision, this lure features a compact 3/8 inch width and a 2-inch length,...

BERK FRITTSIDE 2.75" 1/2OZ KY BLUE The Berkley Berk Frittside 2.75 inch, 1/2 oz Kentucky Blue fishing lure is designed for anglers seeking effective topwater action. Crafted with precision, this lure features a vibrant Kentucky Blue finish that attracts...

PWRBAIT WORMS 12" RED SHAD 5PK The Berkley PowerBait Worms 12 inch Red Shad are designed to enhance your fishing success with their realistic appearance and enticing scent. These soft plastic worms are ideal for bass fishing, offering a lifelike movement...

BERK FRITTSIDE 2.75" 1/2OZ RUBBERTL The Berkley Berk Frittside 2.75-inch Rubber Tail Lure is designed for anglers seeking a reliable and effective bait option for various freshwater and saltwater fishing applications. Crafted with precision, this lure...

PWRBAIT JERK SHAD 5" ALBINO 10PK The Berkley Power Bait Jerk Shad 5-Inch Albino is a versatile soft plastic lure designed to attract a wide range of freshwater and saltwater game fish. Crafted with Berkley's proven Power Bait formula, this lure offers...

BERK FRITTSIDE 2.75" 1/2OZ BLUEGILL The Berkley Berk Frittside 2.75-inch fishing lure is designed for anglers targeting bass and other freshwater species. Crafted with precision, this lure features a compact size of 2.75 inches and a weight of 1/2 ounce,...

BERK FRITTSIDE 2.75" CDY AP RED CRW The Berkley Berk Frittside 2.75-inch Candy Apple Red Crankbait is designed to deliver exceptional performance in freshwater and saltwater fishing environments. Crafted with precision, this crankbait features a vibrant...

CB CRAPPIE GRUB 1.5" BUBBLEGUM/CHT The Charlie Brewer Slider CB Crappie Grub 1.5 inch in Bubblegum and Chartreuse is an effective soft plastic bait designed for crappie anglers seeking to improve their catch rate. Crafted with high-quality materials,...

PWRBAIT JERK SHAD 5" HOUDINI 10PK The Berkley Power Bait Jerk Shad 5" Houdini is a versatile soft plastic lure designed to attract a wide range of freshwater and saltwater species. Crafted with Berkley's proven Power Bait formula, this lure offers an...

BERK FRITTSIDE 2.75" SPECL RED CRW The Berkley Berk Frittside 2.75-inch Special Red Craw is designed for anglers seeking a realistic and effective lure for freshwater and saltwater fishing. Crafted with precision, this soft plastic bait mimics natural...

PWRBAIT JERK SHAD 5" SMOKIN SHD The Berkley PowerBait Jerk Shad 5" Smokin' Shad offers anglers a versatile and effective soft plastic lure designed to mimic baitfish with realistic action. Crafted from Berkley's proven PowerBait formula, these jerks have...

BB 2" FAT GRUB 10PK BUBBLEGUM/CHT The GSM Fishing BB 2-inch Fat Grub Bait is designed to attract a wide variety of freshwater and saltwater fish species. Crafted with a durable and flexible soft plastic material, this bait offers excellent realism and...

BERK FRITTSIDE 2.75" 1/2OZ BRWN CRW The Berkley Berk Frittside 2.75-inch Brown Craw is a versatile soft plastic lure designed for freshwater fishing enthusiasts. Crafted to mimic the appearance and movement of natural crawfish, this bait is ideal for...

BB 2" FAT GRUB BUBBLEGUM/CHRT 100PK The GSM Fishing BB 2-Inch Fat Grub in Bubblegum and Chart colors offers an effective solution for anglers seeking versatile lures for various fishing conditions. Designed with durability and appeal in mind, this...

PWRBAIT JERK SHAD 5" WHT ICE 10PK The Berkley PowerBait Jerk Shad 5" White Ice is a versatile soft plastic bait designed for freshwater and saltwater fishing. Its lifelike design and vibrant color make it highly effective for attracting a variety of...

BERK FRITTSIDE 2.75" 1/2OZ SXY BACK The Berkley Berk Frittside 2.75" 1/2 oz Sexy Back fishing lure is designed to attract a wide range of freshwater and saltwater game fish. Its compact size and realistic design make it an effective choice for anglers...

LH FURENZY MOUSE BUBBLEGUM 2 IN The Lunkerhunt LH Furenzy Mouse Bubblegum 2-Inch Soft Plastic Worm is designed for anglers seeking an effective and versatile bait for freshwater fishing. Crafted with high-quality materials, this soft plastic lure mimics...

PWRBAIT JERK SHAD 5" WHT PRL 10PK The Berkley PowerBait Jerk Shad 5" in White Pearl is designed for anglers seeking effective soft bait options for freshwater and saltwater fishing. Crafted with high-quality materials, this jerk shad delivers realistic...

BERKLEY GULP! SHRIMP 3IN CHARTREUSE The Berkley Gulp! Shrimp 3-inch Chartreuse is an innovative soft plastic bait designed to attract a wide variety of fish species. Crafted by Berkley, this bait features a lifelike shrimp profile that mimics natural...

ZMAN FUZZY TRD 2.75" BUBBLE GUM The Z-Man Fuzzy Trd 2.75" Bubble Gum is a versatile soft plastic lure designed for freshwater and saltwater fishing. Crafted by Z-Man Fishing Products, this lure features a unique Fuzzy Trd profile that imitates the...

PWRBAIT LIZARD 6" BLACK-BLUE 9PK The Berkley PowerBait Lizard 6-inch Black-Blue is a versatile soft plastic bait designed for freshwater and saltwater fishing. Its lifelike lizard shape and realistic color pattern make it highly effective for attracting...

BERK GULP SWIM MULLET CHT PPR NEON The Berkley Gulp Swim Mullet in a 4-inch size offers an effective and versatile option for anglers targeting a variety of freshwater and saltwater species. Designed with the precision and quality Berkley is known for,...

PWRBAIT LIZARD 6" WATERMELN/CHT 9PK The Berkley Power Bait Lizard 6-inch Watermelon/Chartreuse is designed for anglers seeking reliable performance and versatile fishing options. Its lifelike design and vibrant color combination make it highly attractive...

BERK GULP! SWIM MULLET 4" ORG TIGER The Berkley Gulp! Swim Mullet 4" Orange Tiger is a versatile and effective lure designed for freshwater and saltwater fishing. Crafted with high-quality materials, this lure mimics the appearance and movement of...

PWRBAIT GENERAL 4.25" GRN PMKN 10PK The Berkley PowerBait General 4.25-inch Green Pumpkin soft bait is designed to attract a wide range of freshwater game fish with its realistic appearance and effective scent technology. Crafted with high-quality...

R2S BUBBLE WALKER 80 G57R SOONE The River2Sea R2S Bubble Walker 80 G57R Sooner is a versatile and effective topwater fishing lure designed for anglers seeking to attract predatory fish. Crafted with precision, this lure mimics the movement of small prey...

PWRBAIT GENERAL 5.25" BLK BLU FLK Designed for anglers seeking reliable performance, the Berkley PowerBait General 5.25 Inch Black and Blue Flake Lure offers a versatile option for various freshwater fishing scenarios. Its realistic design and vibrant...

BERK FRITTSIDE 2 1/4" SPECL RED CRW The Berkley Berk Frittside 2 1/4-inch Special Red Craw (Part Number 1511927) is designed for anglers seeking to enhance their freshwater and saltwater fishing strategies. This lure features a realistic crawfish...

YAMA 5" SENKO BUBBLEGUM 10PK The GSM Fishing YAMA 5-inch Senko Bubblegum soft plastic bait is designed for anglers seeking effective fishing lures that mimic natural prey. Crafted with precision, this bait features a realistic bubblegum color that...

PWRBAIT GENERAL 5.25" GRN PMKN 8PK The Berkley PowerBait General 5.25-inch Green Pumpkin Soft Baits are designed for anglers seeking effective lures for various freshwater fishing scenarios. Crafted with Berkley's innovative PowerBait formula, these soft...