LURES

BERK FRITTSIDE 2.75" 1/2OZ KY BLUE The Berkley Berk Frittside 2.75 inch, 1/2 oz Kentucky Blue fishing lure is designed for anglers seeking effective topwater action. Crafted with precision, this lure...

PWRBAIT WORMS 12" RED SHAD 5PK The Berkley PowerBait Worms 12 inch Red Shad are designed to enhance your fishing success with their realistic appearance and enticing scent. These soft plastic worms...

BERK FRITTSIDE 2.75" 1/2OZ RUBBERTL The Berkley Berk Frittside 2.75-inch Rubber Tail Lure is designed for anglers seeking a reliable and effective bait option for various freshwater and saltwater...

PWRBAIT JERK SHAD 5" ALBINO 10PK The Berkley Power Bait Jerk Shad 5-Inch Albino is a versatile soft plastic lure designed to attract a wide range of freshwater and saltwater game fish. Crafted with...

BERK FRITTSIDE 2.75" 1/2OZ BLUEGILL The Berkley Berk Frittside 2.75-inch fishing lure is designed for anglers targeting bass and other freshwater species. Crafted with precision, this lure features a...

BERK FRITTSIDE 2.75" CDY AP RED CRW The Berkley Berk Frittside 2.75-inch Candy Apple Red Crankbait is designed to deliver exceptional performance in freshwater and saltwater fishing environments...

CB CRAPPIE GRUB 1.5" BUBBLEGUM/CHT The Charlie Brewer Slider CB Crappie Grub 1.5 inch in Bubblegum and Chartreuse is an effective soft plastic bait designed for crappie anglers seeking to improve...

PWRBAIT JERK SHAD 5" HOUDINI 10PK The Berkley Power Bait Jerk Shad 5" Houdini is a versatile soft plastic lure designed to attract a wide range of freshwater and saltwater species. Crafted with...

BERK FRITTSIDE 2.75" SPECL RED CRW The Berkley Berk Frittside 2.75-inch Special Red Craw is designed for anglers seeking a realistic and effective lure for freshwater and saltwater fishing. Crafted...

PWRBAIT JERK SHAD 5" SMOKIN SHD The Berkley PowerBait Jerk Shad 5" Smokin' Shad offers anglers a versatile and effective soft plastic lure designed to mimic baitfish with realistic action. Crafted...

BB 2" FAT GRUB 10PK BUBBLEGUM/CHT The GSM Fishing BB 2-inch Fat Grub Bait is designed to attract a wide variety of freshwater and saltwater fish species. Crafted with a durable and flexible soft...

BERK FRITTSIDE 2.75" 1/2OZ BRWN CRW The Berkley Berk Frittside 2.75-inch Brown Craw is a versatile soft plastic lure designed for freshwater fishing enthusiasts. Crafted to mimic the appearance and...

BB 2" FAT GRUB BUBBLEGUM/CHRT 100PK The GSM Fishing BB 2-Inch Fat Grub in Bubblegum and Chart colors offers an effective solution for anglers seeking versatile lures for various fishing conditions...

PWRBAIT JERK SHAD 5" WHT ICE 10PK The Berkley PowerBait Jerk Shad 5" White Ice is a versatile soft plastic bait designed for freshwater and saltwater fishing. Its lifelike design and vibrant color...

BERK FRITTSIDE 2.75" 1/2OZ SXY BACK The Berkley Berk Frittside 2.75" 1/2 oz Sexy Back fishing lure is designed to attract a wide range of freshwater and saltwater game fish. Its compact size and...

LH FURENZY MOUSE BUBBLEGUM 2 IN The Lunkerhunt LH Furenzy Mouse Bubblegum 2-Inch Soft Plastic Worm is designed for anglers seeking an effective and versatile bait for freshwater fishing. Crafted with...

PWRBAIT JERK SHAD 5" WHT PRL 10PK The Berkley PowerBait Jerk Shad 5" in White Pearl is designed for anglers seeking effective soft bait options for freshwater and saltwater fishing. Crafted with...

BERKLEY GULP! SHRIMP 3IN CHARTREUSE The Berkley Gulp! Shrimp 3-inch Chartreuse is an innovative soft plastic bait designed to attract a wide variety of fish species. Crafted by Berkley, this bait...

ZMAN FUZZY TRD 2.75" BUBBLE GUM The Z-Man Fuzzy Trd 2.75" Bubble Gum is a versatile soft plastic lure designed for freshwater and saltwater fishing. Crafted by Z-Man Fishing Products, this lure...

PWRBAIT LIZARD 6" BLACK-BLUE 9PK The Berkley PowerBait Lizard 6-inch Black-Blue is a versatile soft plastic bait designed for freshwater and saltwater fishing. Its lifelike lizard shape and realistic...

BERK GULP SWIM MULLET CHT PPR NEON The Berkley Gulp Swim Mullet in a 4-inch size offers an effective and versatile option for anglers targeting a variety of freshwater and saltwater species. Designed...

PWRBAIT LIZARD 6" WATERMELN/CHT 9PK The Berkley Power Bait Lizard 6-inch Watermelon/Chartreuse is designed for anglers seeking reliable performance and versatile fishing options. Its lifelike design...

BERK GULP! SWIM MULLET 4" ORG TIGER The Berkley Gulp! Swim Mullet 4" Orange Tiger is a versatile and effective lure designed for freshwater and saltwater fishing. Crafted with high-quality materials,...

PWRBAIT GENERAL 4.25" GRN PMKN 10PK The Berkley PowerBait General 4.25-inch Green Pumpkin soft bait is designed to attract a wide range of freshwater game fish with its realistic appearance and...

R2S BUBBLE WALKER 80 G57R SOONE The River2Sea R2S Bubble Walker 80 G57R Sooner is a versatile and effective topwater fishing lure designed for anglers seeking to attract predatory fish. Crafted with...

PWRBAIT GENERAL 5.25" BLK BLU FLK Designed for anglers seeking reliable performance, the Berkley PowerBait General 5.25 Inch Black and Blue Flake Lure offers a versatile option for various freshwater...

BERK FRITTSIDE 2 1/4" SPECL RED CRW The Berkley Berk Frittside 2 1/4-inch Special Red Craw (Part Number 1511927) is designed for anglers seeking to enhance their freshwater and saltwater fishing...

YAMA 5" SENKO BUBBLEGUM 10PK The GSM Fishing YAMA 5-inch Senko Bubblegum soft plastic bait is designed for anglers seeking effective fishing lures that mimic natural prey. Crafted with precision,...

PWRBAIT GENERAL 5.25" GRN PMKN 8PK The Berkley PowerBait General 5.25-inch Green Pumpkin Soft Baits are designed for anglers seeking effective lures for various freshwater fishing scenarios. Crafted...

BERK FRITTSIDE 2 1/4" GHST MORN DWN The Berkley Berk Frittside 2 1/4" Ghost Morning Dawn lure is designed for anglers seeking a versatile and effective fishing bait. Crafted with precision, this lure...

YUM 5" BREAKN SHAD 10PK BUBBLE GUM Experience the timeless appeal of YUM's 5-inch Breakn Shad Bubble Gum, available in a convenient 10-pack. Crafted for gum enthusiasts who appreciate a satisfying...

PWRBAIT GENERAL 5.25" WTMN CNDY 8PK The Berkley PowerBait General 5.25-inch Watermelon Candy Soft Baits are designed to attract a wide range of freshwater game fish with their vibrant color and...

BERK FRITTSIDE 2.5" SPECL RED CRAW The Berkley Berk Frittside 2.5 inch Special Red Craw is designed for anglers seeking reliable performance and realistic action. This soft plastic bait features a 2...

ZOOM TRICK WORM 20BG-BUBBLEGUM The Zoom Bait Trick Worm 6-Inch in Bubble Gum color is designed for anglers seeking versatile and effective soft plastic bait for freshwater fishing. Crafted by Zoom...

PWRBAIT HOLLOW BELLY 4" SXY SHD 4PK The Berkley PowerBait Hollow Belly 4-Inch Sexy Shad is designed for serious anglers seeking to enhance their fishing success. Crafted from high-quality soft...

BERK FRITTSIDE 2.5" GHST MORN DAWN The Berkley Berk Frittside 2.5" Ghost Morn Dawn Size 7 is an essential addition to any angler's tackle box, designed to deliver exceptional performance in various...

POWERBAIT HOLLOW BELLY 4" PERCH 4PK Enhance your fishing experience with the Berkley PowerBait Hollow Belly 4" Perch soft baits, designed to attract a variety of freshwater species. Crafted for...

BERK FRITTSIDE 2.75" SPRING CRAW The Berkley Berk Frittside 2.75-inch Spring Craw is designed for anglers seeking realistic movement and durability. This soft plastic bait mimics the natural action...

PWRBAIT POWER SWIMMER 3.8" AYU 6PK The Berkley Power Bait Swimmer 3.8" Ayu is designed for anglers seeking effective and versatile soft plastic lures for freshwater and saltwater fishing. Crafted...

BERK FRITTSIDE 2.75" GHST MORN DAWN The Berkley Berk Frittside 2.75-inch Ghost Morning Dawn is a versatile and effective fishing lure designed for anglers seeking to attract a variety of freshwater...