LURES

BERK FRITTSIDE 2.5" MIDNIGHT PEARL The Berkley Berk Frittside 2.5-inch Midnight Pearl lure is designed for anglers seeking precision and quality in their fishing gear. Crafted with a sleek midnight...

ZOOM SUPER FLUKE 10BG BAIT FISH The Zoom Bait ZOOM SUPER FLUKE 10BG Bait Fish is a highly effective soft plastic fishing lure designed to attract a variety of freshwater and saltwater game fish...

BERK FRITTSIDE 2.5" LONE RANGER The Berkley Frittside 2.5-inch Lone Ranger Size 7 is designed to attract a wide range of freshwater game fish with its realistic action and vibrant color patterns...

BERK POWERBAIT POWER HONEY WORM RED The Berkley PowerBait Power Honey Worm Red 1" small jar is designed for anglers seeking an effective and versatile bait option for various freshwater fishing...

BERK POWERBAIT POWER HONEY WORM NAT The Berkley PowerBait Power Honey Worm Natural delivers an irresistible scent and flavor that attracts a variety of freshwater fish species. Designed with anglers...

BERK FRITTSIDE 2.5" 3/7OZ BLK CHT The Berkley Berk Frittside 2.5 inch, 3/7 oz fishing lure in black chartreuse is designed for serious anglers seeking precision and performance. Crafted with...

BANDIT DR 1/4 2" METAL FLAKE SHAD The BANDIT LURES BANDIT DR 1/4 oz 2-inch Metal Flake Shad is designed for anglers seeking a reliable and effective bait for freshwater and saltwater fishing. Crafted...

BERK FRITTSIDE 2.5" 3/7OZ SPRAY TAN The Berkley Berk Frittside 2.5-inch spray tan size 7 is designed for anglers seeking reliable performance and optimal bait presentation. Crafted with precision,...

BERK POWERBAIT POWER HONEY WORM YEL The Berkley PowerBait Power Honey Worm in yellow is a versatile bait designed for freshwater anglers targeting various species. This 1-inch worm is crafted with...

BANDIT DR 3/8 2" METAL FLAKE SHAD The BANDIT Lures BDT3D67 Bandit DR 2-Inch Metal Flake Shad is a versatile and effective hard bait designed for freshwater and saltwater fishing. Crafted with...

POWERBAIT SALTWATER MULLET DORADO The Berkley PowerBait Saltwater Mullet Dorado 4-Inch lures are designed for serious anglers targeting saltwater species. Crafted to mimic the natural movement of...

BERK FRITTSIDE 2.5" 3/7OZ HONEY SHD The Berkley Berk Frittside 2.5 inch, 3/7 oz in Honey Shade Size 7 is designed for anglers seeking a versatile and durable lure for various fishing conditions...

POWERBAIT SALTWATER MULLET GLOW/CHT The Berkley PowerBait Saltwater Mullet Glow/Chartreuse 4-inch lures are designed to attract saltwater species with their lifelike appearance and vibrant glow...

BERK FRITTSIDE 2.5" 3/7OZ KY BLUE The Berkley Berk Frittside 2.5-inch, 3/7 oz Kentucky Blue fishing lure is designed for anglers seeking precise performance and vibrant color. Crafted by Berkley,...

R2S TACT DD CRANK 07 METALLIC SHAD The River2Sea R2S Tact DD Crank 07 Metallic Shad is a versatile deep-diving crankbait designed for professional anglers and fishing enthusiasts. Engineered to reach...

POWERBAIT POWER WORMS 7" BLACK 13PK The Berkley PowerBait PowerWorms 7-Inch Black are designed for anglers seeking reliable and effective soft bait options. Crafted to mimic natural prey, these worm...

BERK FRITTSIDE 2.5" 3/7OZ RUBBRTAIL The Berkley Berk Frittside 2.5-inch Rubber Tail Lure is designed for anglers seeking precision and durability in their fishing gear. This versatile lure features a...

PWRBAIT WORMS 7" BLK BLU FLECK 13P Experience superior fishing performance with the Berkley PowerBait Worms 7-Inch Black with Blue Fleck. Designed for serious anglers, these soft plastic worms are...

BERK FRITTSIDE 2.5" 3/7OZ BLUEGILL The Berkley Berk Frittside 2.5-inch Bluegill lure is engineered for anglers targeting panfish and bass in freshwater environments. Crafted with precision, this lure...

PWRBAIT WORMS 7" BLU FLECK 13PK Enhance your fishing experience with the Berkley PowerBait Worms 7-Inch Blue Fleck. Designed specifically for anglers seeking to attract freshwater and saltwater fish,...

BERK FRITTSIDE 2.5" CDY APL RED CRW The Berkley Berk Frittside 2.5 inch Candy Apple Red Craw is designed for anglers seeking a versatile and highly effective soft plastic bait. Crafted with attention...

BERK FRITTSIDE 2.5" 3/7OZ BROWN CRW The Berkley Berk Frittside 2.5-inch Brown Craw is a versatile soft plastic bait designed for freshwater fishing enthusiasts. Crafted with high-quality materials,...

PWRBAIT WORMS 7" GRN PUMPKIN 13PK The Berkley Power B Worms offer anglers a versatile and natural-looking soft plastic bait option designed to attract freshwater and saltwater species. Crafted with...

BERK FRITTSIDE 2.5" 3/7OZ SEXY BACK The Berkley Berk Frittside 2.5 inch Sexy Back lure is designed for anglers seeking high performance and enticing action. Crafted with precision, this lure measures...

PWRBAIT WORMS 7" JUNE BUG 13PK The Berkley PowerBait Worms 7" June Bug are specially designed soft plastic fishing lures that attract a wide variety of freshwater fish species. Crafted with Berkley's...

BERK FRITTSIDE 2.75" 1/2OZ BLUE CHT The Berkley Berk Frittside 2.75-inch Blue Chartreuse lure is designed for anglers seeking precision and performance. This high-quality fishing lure features a...

PWRBAIT WORMS 7" MOTOR OIL 13PK The Berkley PowerBait Worms 7-inch Motor Oil Scented Fishing Baits are designed to attract fish with their realistic appearance and enticing aroma. Ideal for various...

BERK FRITTSIDE 2.75" 1/2OZ FIRETIGR The Berkley Berk Frittside 2.75-inch Firetiger Size 9 is a versatile soft plastic lure designed for freshwater and saltwater fishing. Crafted with precision, this...

PWRBAIT WORMS 7" PUMPKINSEED 13PK The Berkley PowerBait Worms 7-Inch Pumpkinseed are designed to attract a wide variety of freshwater fish species with their realistic appearance and enticing scent...

BERK FRITTSIDE 2.75 1/2OZ CREAM PIE The Berkley Berk Frittside 2.75-inch 1/2 oz Cream Pie lure is designed for serious anglers seeking reliable performance. Crafted with precision, this lure mimics...

PWRBAIT WORMS 7" RED SHAD 13PK The Berkley PowerBait Worms 7-inch Red Shad is an essential choice for anglers seeking to improve their fishing success. Designed with precision, these soft plastic...

BERK FRITTSIDE 2.75" MIDNIGHT PRL The Berkley Berk Frittside 2.75-inch Midnight Pearl Size 9 is designed to attract predatory fish with its striking appearance and realistic action. Crafted with...

PWRBAIT WORMS 7" WTMLN RED FLK 13PK The Berkley Power Worms 7-Inch Watermelon Red Glitter are designed for anglers seeking high-performance bait with irresistible visual appeal. Crafted with...

BERK FRITTSIDE 2.75" LONE RANGER The Berkley Berk Frittside 2.75-inch Lone Ranger Size 9 is a versatile crankbait designed for anglers seeking to improve their catch rates. Crafted to mimic natural...

PWRBAIT WORMS 12" BLK BLU FLECK 5P The Berkley PowerBait Worms 12-Inch Black with Blue Fleck are designed for anglers seeking to improve their fishing success with realistic and enticing bait...

BERK FRITTSIDE 2.75" 1/2OZ BLK CHT The Berkley Berk Frittside 2.75-inch fishing lure is designed for anglers seeking precision and effectiveness in their fishing gear. Crafted with high-quality...

PWRBAIT WORMS 12" BLU FLECK 5PK The Berkley PowerBait Worms 12-inch Blue Fleck pack is designed for anglers seeking effective lure options for freshwater fishing. These soft plastic worms feature a...

BERK FRITTSIDE 2.75" 1/2OZ HNY SHAD The Berkley Berk Frittside 2.75-inch Honey Shad, Part Number 1503580, is designed for anglers seeking a reliable and effective fishing lure. Crafted with...

PWRBAIT WORMS 12" GRN PUMPKIN 5PK The Berkley PowerBait Worms 12-inch Green Pumpkin are designed to attract a wide variety of freshwater fish species. Crafted with Berkley's innovative PowerBait...

BANDIT DR 3/8 2" BLK BUBBLE GUM The BANDIT Lures DR 3/8 inch 2-inch Black Bubble Gum is designed for serious anglers seeking a reliable and effective fishing lure. Crafted with precision, this lure...